Blog · Law firms
The feed a law firm posts is the one the rules let it post, and that is why it is often empty. Between advertising rules and billable hours, the safe choice became posting nothing, so a client finds a two year old headshot announcement. This page is the mistakes firm feeds make, and the posts that fix them.
The honest constraint in this trade is that the obvious marketing moves are the risky ones. A past result reads as a promise to the person who needs a lawyer. The posts below stay on the other side of that line: plain answers, real questions, no advice aimed at any one person's matter.
Every idea can be reviewed by one named attorney in the time it takes to read a caption, and that review is the part that never gets skipped.
Five ways a law firm page loses the client who is nervous enough to need it.
A feed that announces outcomes reads as a promise to the person who needs a lawyer, and in most places that is the exact claim the advertising rules police. It is not that results are off limits; it is that the usual framing is the risky one.
People research a firm before they call, and what they find is a headshot announcement from two years ago. The safe choice became posting nothing, and the page shows it. A quiet page reads as a closed door to the person who is deciding whether to pick up the phone.
The client does not know what a deposition is, and a feed full of terms they cannot parse does not make the firm look smart. It makes the client feel behind before they have even called, and a person who feels behind does not call.
The gavel photo is what every other firm is using, and it says nothing about this one. A real room, a real person at a desk, does the work the gavel cannot. The stock image of justice reads as a placeholder, not a firm.
A post that starts as a definition and ends as here is what you should do crosses the line. The safe shape is information about how the process works, plus a clear handoff to a consultation. The next sentence belongs in a meeting, not a feed.
Each mistake has a fix that keeps the page alive without crossing the line. The shape is the same every time: information about the process, and a clear handoff to a consultation.
Show the work the way a client would describe it: what a first call covers, how long a stage takes, what a term means. The result stays private; the process is the content.
One plain question, answered once a week, on a schedule the firm can hold. Batch a month of them and approve in one sitting so the page never goes dark again.
Pick a term and say it the way you would across a kitchen table: deposition, discovery, probate. One word per post, and the reader saves it for later.
A photo of the conference room, the desk, the person who answers the phone. A real room reads as a firm; the gavel reads as a placeholder.
Define the concept, then stop before the next sentence. End with when to talk to a lawyer, which is where the advice belongs: in a meeting, not a feed.
The difference between a mistake and a problem in this trade is the review step. A caption can be drafted fast, but it must be read slow, by a person at the firm who knows the house rules, before anything publishes. The rule list is short; checking a caption against it takes a minute, and that minute is what keeps a helpful page from becoming a complaint.
The questions clients are nervous to ask are the best content a firm has, and they are also the content that needs the most care. Answer the question in plain words, stop before you advise, and point to the consultation. That shape holds for every post on this page.
Every idea on this page is something a person can make in an afternoon with a phone. The part a tool can take is the repetitive half: turning the week's jobs and the brand's own voice into drafted captions, images and a short video, on schedule, with you approving each one before it goes out.
A free account includes one campaign a week, every week, which comes to 12 posts, 4 videos and 4 cross-posts a month, plus 300 credits refilled monthly and no credit card.
Plain information about how the process works, what a practice area involves, and when to talk to a lawyer. Stay behind the line: never advise a specific person about a specific matter, and never frame a past result as a promise. The firm's own review decides anything uncertain.
Once or twice a week is plenty, and it is a pace a busy practice can actually hold. The constraint is not ideas; it is the review time of a person who already has clients. Batch a month of drafts and review them in one sitting.
Carefully, and usually not. A past result reads as a promise to the person who needs a lawyer, which is the framing most bar advertising rules police. The safe shape is information about the process, not the outcome of a prior matter.
The drafting can, but the review cannot. A draft is a starting point; someone at the firm reads and edits it before anything goes live. SpeedRun Social writes captions from the practice areas on your website and holds every post for your sign-off. The free plan covers one campaign a week: three image posts, one short video, and one cross-post, with 300 credits a month and no credit card.
One campaign a week is included free, forever, with 300 credits refilled monthly and no credit card. Approval stays on until you switch it off.