Post ideas · Law firms
Law firm feeds talk about wins, and clients walk in asking about worry: what it costs, how long it takes, whether they should have called sooner. The gap between the two is where most firm pages lose the reader. Here is what the typical firm feed gets wrong, and the posts that close the gap.
The honest constraint in this trade is that the obvious marketing moves are the risky ones. A past result sounds like a promise to the person reading it, and bar advertising rules are the reason the safe choice has been to post nothing. The posts below stay safely on the other side of that line: plain answers, real questions, no advice aimed at any one person's case.
The first mistake is the win post. A feed that announces outcomes reads as a promise to the person who needs a lawyer, and in most jurisdictions that is exactly the kind of claim the rules are written to police. It is not that wins are off limits; it is that the way most firms frame them is the risky way.
The second mistake is the silent page. People research a firm before they call, and what they often find is a headshot announcement from two years ago. The third is jargon. The client does not know what a deposition is, and a feed full of terms they cannot parse does not make the firm look smart; it makes the client feel behind before they have even called.
Each of these answers the worry a client actually walks in with, in plain words, without telling anyone what to do about their own case.
Walk through the sequence: what you will ask, what the client should bring, how long it takes, what it costs. A nervous first-time client books easier when they know the choreography, and this is the post to pin on the firm's profile.
Answer the money question the way the firm does on the phone: hourly, flat fee, contingency, and what changes the number. No price for any one case, just how the structure works. The firm that answers cost in public wins the trust of every cost conscious client.
Explain why a case or a closing or a filing takes the time it takes, and what the waiting periods are. Do not promise a timeline for any one matter; explain the stages. A client who knows the stages waits better and calls the firm that told them.
Take one legal term and put it in plain words: deposition, escrow, discovery, probate. One term, one post. These are the posts people save, and a saved explainer is the post that comes back when the client needs a lawyer.
A short checklist of what helps: the documents, the dates, the names. It costs the firm nothing, it makes the first call faster for everyone, and it reads as competence before the client has paid a dollar.
The thing clients ask once the meeting ends, answered in public: how often you will hear from the firm, who their point of contact is, what they can ignore. It removes the anxiety that turns clients into churn.
Show a person at a desk, a conference room, a whiteboard with a timeline. Not a result, not a client, not a gavel. The stock photo of a gavel is what every other firm is using; a real room is the thing a client trusts.
Every idea above stays on the safe side of the rules because it never advises a specific person about their specific case. The shape is: here is what this usually involves, and here is when to talk to a lawyer. That is information, not advice, and it is the exact shape the ethics rules leave room for.
One more discipline: a human at the firm reviews everything before it goes out. In this trade the review step is not a nice-to-have. It is the difference between a helpful page and a bar complaint, and it is why the firm, not the tool, is the last word on every post.
Every idea on this page is something a person can make in an afternoon with a phone. The part a tool can take is the repetitive half: turning the week's jobs and the brand's own voice into drafted captions, images and a short video, on schedule, with you approving each one before it goes out.
A free account includes one campaign a week, every week, which comes to 12 posts, 4 videos and 4 cross-posts a month, plus 300 credits refilled monthly and no credit card.
Plain information about how the legal process works, what a firm's practice areas involve, and when to talk to a lawyer. The line to stay behind: never advise a specific person about their specific case, and never frame a past result as a promise. When in doubt, have the firm's own review process decide.
Once or twice a week is plenty for a firm, and it is a pace a busy practice can actually hold. The constraint is not ideas; it is the review time of a person who already has clients. Batch a month of drafts and review them in one sitting.
Carefully, and usually not. A past result reads as a promise to the person who needs a lawyer, and that is the exact framing most bar advertising rules police. The safe shape is information about the process, not the outcome of a prior matter. If a result is ever posted, it needs the firm's own rules and disclaimers, not a template.
The drafting can be, but the review cannot. A generated post about the law is only a starting point; a human at the firm edits and approves it before anything publishes. SpeedRun Social builds a week of posts from your brand kit and practice areas, with a human review step before anything goes out. Its free plan covers one campaign a week: three image posts, one short video, and one cross-post, with 300 credits a month and no credit card.
One campaign a week is included free, forever, with 300 credits refilled monthly and no credit card. Approval stays on until you switch it off.