Post ideas · Law firms

25 law firm social media post ideas, by practice area

A personal injury client and a criminal defense client read the same firm's feed with different questions, so a single list of post ideas fits neither of them. This page groups twenty-five law firm social media post ideas by practice area, five each, and names the advertising rule that keeps every one safe.

The rules come first because the obvious post is often the risky one. A past result reads as a promise, and bar rules are why the safe choice has been to post nothing. Each idea below is the question a client actually asks, and the rule under it is what a reviewer checks before it goes out.

Read the opening rules once, then treat the five sections as a menu. A paralegal can screenshot the closing recap and check a caption against it in the approval queue.

What the advertising rules leave room for

Every state bar writes its own advertising rules, so the first step is a lawyer at the firm reading the one that applies. This page is a working list of post ideas, not a compliance memo, and it is not legal advice.

What the rules broadly leave room for: information about how a legal process works, questions a client asks answered in plain words, and the firm's own people and office. What they close off: outcome promises, words like best, expert, or specialist unless the state certifies it, and advice aimed at any one reader's case.

One discipline holds across every idea here: a named attorney approves every post before it publishes. The review is the step that keeps a helpful caption from becoming a bar complaint.

Personal injury: 5 posts

The client here is hurt, worried about money, and already getting calls from an adjuster. These five posts answer the questions that lead to a call.

Do I have to pay anything up front?

Explain a contingency fee plainly: the firm is paid from what it recovers, not from the client's pocket today. Name costs the client may still owe, like filing fees, so the post is not a half-truth.

Before you postNo promise of recovery and no specific fee claim. Check the state's own limits before posting.

What should I do in the first 48 hours after a crash?

A calm checklist: get medical attention, photograph the scene if it is safe, and hold off on posting about it. Keep it short; it is read on a phone in a parking lot.

Before you postGeneral steps only. Never advise a reader about their specific crash.

Will the insurance adjuster call me, and do I have to talk?

Explain that an adjuster often calls fast and that the person is not required to give a recorded statement on the spot. Say what to ask for instead.

Before you postNo disparaging a named insurer. Keep to what an adjuster generally does.

How long does a claim usually take?

Walk through the stages that set the clock: treatment, records, demand, negotiation, and what can stretch any one of them. Explain stages, not a number.

Before you postNo timeline promise for any one case, and no average settlement figure.

What does a contingency fee actually mean?

Define the term in one paragraph: the lawyer is paid a share of what the client recovers, and no recovery means no fee. Note that costs can be separate.

Before you postNo specific percentage, and only the fee wording the state's rules allow.

Family law: 5 posts

Family law clients are usually calling during the worst stretch of their year, and the questions are personal before they are legal.

What happens at a first consultation?

Describe the meeting the way a client will experience it: what gets asked, what to bring, how long it runs, and that nothing commits them. Pin this one.

Before you postNo outcome talk and no promise about what a judge will do.

Do I need a lawyer for an uncontested divorce?

Explain what uncontested means and where a lawyer still adds value: the paperwork, the filing rules, the details couples forget. Stop before recommending either way.

Before you postNo advice about a reader's specific divorce. Define and point to a consultation.

How is custody decided here?

Say the standard is the child's best interest, then name the factors courts in the state generally weigh, in plain words. A parent saves and shares this one.

Before you postNo prediction and no we-win-custody framing.

What documents should I gather before I call?

A short list: pay stubs, tax returns, any court papers, and a written timeline of dates. It costs nothing and makes the first meeting faster.

Before you postA generic checklist only. Never ask for documents in the comments.

What does mediation look like?

Describe the room and the rhythm: a neutral third person, each side heard, nothing decided by force. It turns a frightening word into a picture.

Before you postNo promise that mediation resolves anything. Describe the process.

Estate planning: 5 posts

Estate planning is the area people save and share, because it is the one they know they are putting off.

Do I need a will if everything goes to my spouse anyway?

Explain what a will does that the default rules may not: naming a guardian, choosing an executor, covering what the default plan leaves out.

Before you postNo specific estate or tax advice. General information only.

What is probate and why does everyone want to avoid it?

Define probate plainly: the court process that settles an estate, and why it costs time and money a plan can reduce. One term, one post.

Before you postNo promise that a plan avoids probate entirely, and no filing advice.

When should I update my will?

Name the ordinary triggers: a marriage, a divorce, a child, a move across state lines, a big change in assets. Frame it as a yearly check.

Before you postGeneral triggers only. Do not advise a reader about their own will.

What is a power of attorney for?

Define the document in one paragraph: who can act for you, over what, and when it kicks in. Separate the financial one from the healthcare one.

Before you postDefinitions only. No recommendation about which documents a reader needs.

What happens to my kids if something happens to me?

Explain guardianship: a will can name who raises minor children, and the court has the final say. This post moves the parent who keeps putting it off.

Before you postNo fear-based framing. State the process, not the outcome.

Business law: 5 posts

Business law is the LinkedIn-facing section, and the reader here is an owner deciding whether a lawyer is worth the money before something goes wrong.

LLC or S corp: what is the actual difference for a small shop?

Contrast the two structures plainly: how each is taxed and how each limits liability, without recommending one. The owner keeps hearing both words.

Before you postNo tax advice for a specific business and no this-is-better line.

What should be in a contract before I sign it?

A plain checklist: who does what, when, for how much, and what happens when it goes wrong. Say the firm reviews contracts before they are signed.

Before you postNo reviewing a reader's own contract in the comments.

Do I need an operating agreement with my partner?

Explain what an operating agreement settles before the friendship does: who decides, who gets paid, what happens when one of you leaves.

Before you postNo advice about a reader's specific partnership.

What is the first thing to do when a customer will not pay?

Name the order that usually works: a written reminder, then a firmer letter, then a conversation about options. The first step is rarely a lawsuit.

Before you postNo specific demand-letter advice and no promise of collection.

When does a handshake deal stop being enough?

Answer plainly: when the stakes outgrow what a handshake can prove. A short post on why written agreements exist, framed around the moment a deal slips.

Before you postNo scare framing and no claim about a specific verbal agreement.

Criminal defense: 5 posts

Criminal defense is where the rules bite hardest and the client is most frightened, so these posts stay farthest from any live matter.

Do I have to answer police questions?

Explain the right to remain silent in plain terms and what to say to invoke it. This is the post a person searches for at the worst moment.

Before you postNo reference to any live matter. General statement of rights only.

What happens at an arraignment?

Walk through the hearing in order: what is read, what is asked, the possible next steps. Describe the room so the word stops frightening.

Before you postGeneral procedure only. Nothing about a specific case or defendant.

Can a charge be expunged later?

Explain what expungement generally means and that eligibility depends on the charge, the state, and the time passed. Offer a consultation to check.

Before you postNo we-get-records-cleared language and no promise about any charge.

What is the difference between a misdemeanor and a felony?

Define the two plainly: the seriousness, the possible penalties, and why the label matters. A worried family member reads this before calling.

Before you postDefinitions only. No prediction about how any charge is treated.

Should I talk to anyone about my case before I talk to a lawyer?

Explain why the safest answer is usually no: what a person says to friends, family, or a cellmate can be repeated. Then make one call.

Before you postNo live-matter references and no outcome language.

The five areas on one line each

Personal injury: show the process and the costs, never a settlement figure or a past result.

Family law: answer the first-meeting and document questions, never a prediction about custody.

Estate planning: explain the documents in plain words, never specific tax or legal advice.

Business law: define the structures and the contract basics, never a review of a reader's own deal.

Criminal defense: explain the procedure, never reference a live matter or promise an outcome.

Whatever drafts the week, someone at the firm checks each caption against its area's line before it publishes.

What a finished law firm post looks like

Two posts generated for a demo law firm, not a client, each tied to the family law section and annotated with why it clears the rules note.

Boxelder & Finch Law Group

Demo brand

Generated post: attorney walking a couple through paperwork at a conference table, headline about a first family-law consultation baked into the image

Boxelder & Finch Law Group You sit down. No desk between us, no robes, no gavels.

Law firmGenerated

Family law: what happens at a first consultation

A first-meeting scene, not a result: an attorney and a couple at a table with no case detail, no outcome, and a caption about the room rather than the matter. That is the shape the rules note allows.

Boxelder & Finch Law Group

Demo brand

Generated post: attorney reading a client file alone at his desk, headline about reading your file before you walk in baked into the image

Boxelder & Finch Law Group Your file hits my desk before your appointment.

Law firmGenerated

Family law: what documents to gather before you call

An attorney alone at a desk with a file: nothing about a client, a case, or an outcome, and the caption promises preparation for the meeting rather than a result.

Where SpeedRun Social fits in

SpeedRun Social drafts a law firm's week from its practice areas and holds every post in an approval queue, which is where a named attorney checks each caption against the house rules before anything publishes. The free plan is one free campaign a week (3 posts, 1 video, 1 cross-post), 300 credits a month refilled forever, no card, and watermarked media on free.

Questions people ask about this

  • What can a law firm post on social media without breaking bar rules?

    Plain information about how a legal process works, the questions clients ask answered in plain words, and the firm's own people and office. The five practice-area sections above are all built on that shape. The line to stay behind: no outcome promises, no advice aimed at one reader's case, and no wording like best, expert, or specialist unless the state certifies it. A lawyer at the firm reads the state's rules and has the final word.

  • Can a law firm post about a case it won?

    Usually not, and most firms do not. A past result reads as a promise to the person who needs a lawyer, and that is the framing bar advertising rules watch most closely. If a firm ever posts one, it needs the client's written consent, the firm's own disclaimers, and a lawyer's sign-off. The safer post is about how the process works, not how a prior matter ended.

  • Do lawyers need a disclaimer on social media posts?

    It depends on the state and the post, and this page is not legal advice about that. Some states require specific disclaimers, some bar associations recommend them, and a not-legal-advice line is common but not a substitute for reading the rules that apply. A lawyer at the firm decides what each post needs.

  • How often should a law firm post on social media?

    Once or twice a week is plenty, and it is a pace a busy practice can actually hold. The constraint is not ideas; it is the review time of a person who already has clients. Batch a month of drafts and approve them in one sitting.

  • What should a lawyer's social media plan look like for one month?

    Rotate through the five practice areas above, or pick the one or two the firm actually takes and post one question from each a week. A month is roughly four posts, and each one is a plain answer with a rule line checked before it goes out. The questions never run dry, and neither does the review queue.

  • Which social media platform is best for a law firm?

    It follows the practice area. Consumer areas like personal injury and family law do their searching on Facebook and Instagram, business law lives on LinkedIn where referring attorneys are, and Google Business Profile sits under the map result a person searching nearby taps first. Most firms run a few, not all.

  • Can AI write a law firm's social media posts?

    The drafting can, the review cannot. A draft is a starting point; a lawyer at the firm reads and approves it before anything publishes. SpeedRun Social drafts a week of posts from the firm's practice areas and holds each one in an approval queue. The free plan is one free campaign a week (3 posts, 1 video, 1 cross-post), 300 credits a month refilled forever, no card, and watermarked media on free.

Turn one week of jobs into one week of posts

One campaign a week is included free, forever, with 300 credits refilled monthly and no credit card. Approval stays on until you switch it off.