Post ideas and social tactics for trades
Concrete, stealable post ideas for the businesses we build for: plumbers, dentists, painters, HVAC crews, and the rest of the trades. Written to be useful even if you never use the product.
Every article, by trade
Plumbers
32 plumbing social media post ideas, by job and by month
32 plumbing social media post ideas: 20 sorted by how the call came in and 12 by month, each with the phone photo to take and the caption starter to write.
Mistakes Plumbers Make on Social Media
The mistakes plumbers make on social media, and the posts that fix them: showing the invisible work, posting against the season, and naming the fix.
Landscapers
Landscaping social media: 20 post ideas and a zone calendar
One project told three ways, plus a month by month calendar: 20 landscaping social media post ideas for lawn care, hardscaping, and neighborhood Facebook groups.
Mistakes Landscapers Make on Social Media
The mistakes landscapers make on social media, and the posts that fix them: the before shot, the named plant, and the crew behind the work.
Dentists
28 dental Facebook posts, from the calendar to the chair
28 dental Facebook post ideas, from a monthly calendar and seasonal hooks to chair-side moments, with five posts each for orthodontic and prosthodontic practices.
Mistakes Dentists Make on Social Media
The mistakes dentists make on social media, and the posts that fix them: the waiting room questions, the plain answers, and a feed with no patient photos.
Barbers
Social Media Post Ideas for Barbers
Barbershop post ideas built to fix the mistakes most shop feeds make: named cuts, slow-day posts, and a shop page that never goes quiet.
Mistakes Barbers Make on Social Media
The mistakes barbers make on social media, and the posts that fix them: the named cut, the slow-day chair, and one shop page that never goes quiet.
Gyms
Social Media Post Ideas for Gyms
Post ideas for gyms sorted by goal: fill the class, keep the member, and introduce the room to someone who has not walked in yet.
Mistakes Gyms Make on Social Media
The mistakes gyms make on social media, and the posts that fix them: the week's schedule, the coach's voice, and the member milestone.
Cleaning services
Social Media Post Ideas for Cleaning Services
A month of post ideas for cleaning businesses on a weekly rhythm: plan, prove, teach, and be human, between the before and after shots.
Mistakes Cleaning Companies Make on Social Media
The mistakes cleaning companies make on social media, and the posts that fix them: proof over polish, matched befores and afters, and permission first.
Hair salons
Social Media Post Ideas for Hair Salons
A week of hair salon post ideas built around the appointment book: rebook reminders, open slots, and color transformations that fill chairs.
Mistakes Hair Salons Make on Social Media
The mistakes hair salons make on social media, and the posts that fix them: fill the chair, show the correction, and let the book set the calendar.
Med spas
Social Media Post Ideas for Med Spas
A season by season set of med spa post ideas, timed to when the client starts thinking, from the fall summer plan to the winter consult.
Mistakes Med Spas Make on Social Media
The mistakes med spas make on social media, and the posts that fix them: education over promises, consent first, and a feed built to be read for weeks.
Auto repair
Social media for auto repair shops: 27 posts, bay by bay
27 auto repair Facebook post ideas grouped by the bay they are shot in, from lift to diagnostic screen, with a consent rule on every before and after.
Mistakes Auto Repair Shops Make on Social Media
The mistakes auto repair shops make on social media, and the posts that fix them: show the worn part, explain the estimate line, and photograph the bay.
Countertops
Social Media Post Ideas for Countertop Shops
Before and after post ideas for countertop shops: slab to island, template to cut, and seam to polish, with shooting rules that make stone read on a phone.
Mistakes Countertop Fabricators Make on Social Media
Mistakes countertop shops make on social media, and the posts that fix them: show the slabs, film the shop, and lose the white quartz kitchen.
Roofing
Social Media Post Ideas for Roofers
Before and after post ideas for roofers shot from the gutter line: tear-off, flashing, ridge, and gutter pairs, with captions and season timing.
Mistakes Roofers Make on Social Media
The mistakes roofers make on social media, and the posts that fix them: shoot the deck, show the flashing, and stop posting the grey rectangle.
Real estate agents
Social Media Post Ideas for Real Estate Agents
A month by month posting rhythm for real estate agents: plan, proof of work, education, and the human, held without depending on a new listing.
Mistakes Real Estate Agents Make on Social Media
Mistakes real estate agents make on social media, and the posts that fix them: post between listings, show the street, skip the just listed graphic.
Restaurants
Social Media Post Ideas for Restaurants
A week of restaurant post ideas shot during service: the plate at the pass, the room at a third full, and the dish that changed.
Social Media Mistakes Restaurants Make
Six social media mistakes restaurants make and the posts that fix them, from the special posted after service to food shot under the heat lamp.
Law firms
25 law firm social media post ideas, by practice area
Twenty-five law firm social media post ideas grouped by practice area, each the question a client asks, with the advertising rule that keeps it safe.
Social Media Mistakes Law Firms Make
The social media mistakes law firms make and the posts that fix them, from the win post to the stock gavel, all on the safe side of the rules.
Pest control
28 pest control social media post ideas, by season
28 pest control social media post ideas by season and service line, each with a caption starter and the phone photo to take.
Social Media Mistakes Pest Control Companies Make
The social media mistakes pest control companies make and the posts that fix them, from the gross photo to the silent map listing.
Veterinarians
20 veterinary social media post ideas, by pet-owner moment
Twenty things a veterinary clinic can post, grouped by the moment the pet owner is in, each with the consent rule the clinic needs before the phone comes out.
Social Media Mistakes Veterinarians Make
The social media mistakes vet clinics make and the posts that fix them, from the unshot going-home photo to the consent chased too late.
Nail salons
Social Media Post Ideas for Nail Salons
Nail salon post ideas built from the questions clients ask at the chair, so the feed stops repeating another color reveal.
Social Media Mistakes Nail Salons Make
The social media mistakes nail salons make and the posts that fix them, from the set that leaves unshot to captions nobody can search.
Nonprofits
Social Media Post Ideas for Nonprofits
Post ideas for nonprofits, grouped by the goal each one moves: keeping donors close, filling the volunteer roster, and making the next event real.
Social Media Mistakes Nonprofits Make
The social media mistakes nonprofits make and the posts that fix them, from the account nobody owns to the donor who only hears the ask.
Photographers
Social Media Post Ideas for Photographers
Post ideas for photographers that run on the frames you own outright, grouped by goal: fill the calendar now and sell the season that books next.
Social Media Mistakes Photographers Make
The social media mistakes photographers make and the posts that fix them, from the portfolio that ate the feed to the permission begged too late.
Chiropractors
16 chiropractic social media post ideas, by patient stage
Sixteen chiropractic social media post ideas grouped by patient stage, each with the exact shot to film and the sentence that would cross the claims line.
Mistakes Chiropractors Make on Social Media
The mistakes chiropractors make on social media, and the posts that fix them: promising relief, chasing the viral clip, and forgetting the recall list.
Painters
Social Media Post Ideas for Painters
Before and after post ideas for painters, with the camera angles that make the difference visible: rooms, doors, cabinets, and exterior walls.
Mistakes Painters Make on Social Media
The mistakes painters make on social media, and the posts that fix them: shooting with the tape on, flattening the light, and burying the color name.
Accountants
Social Media Post Ideas for Accountants
A month by month posting rhythm for accountants: deadline reminders, plain terms, the checklist, and the people, held all year, not just at tax time.
Mistakes Accountants Make on Social Media
The mistakes accountants make on social media, and the posts that fix them: posting on the deadline, writing in code, and going dark after April.
Coffee shops
Social Media Post Ideas for Coffee Shops
Phone-camera post ideas for a coffee shop: the pour, the regular's usual, and the two o'clock room, all shot on the phone already on the counter.
Mistakes Coffee Shops Make on Social Media
The mistakes coffee shops make on social media, and the posts that fix them: launching drinks late, posting only cups, and missing the afternoon.
Car detailing
Social Media Post Ideas for Car Detailers
Before and after post ideas for car detailing: fifty-fifty panels, extracted seats, cleared headlights, plus shooting rules that make correction visible.
Mistakes Car Detailing Shops Make on Social Media
The mistakes car detailing shops make on social media, and the posts that fix them: flat light, finished only feeds, and compound brand captions.
Small business basics
How Often Should a Local Business Post on Social Media?
The honest answer to how often a local business should post: a cadence you can hold, decided by your capacity and your customers, not a magic number.
The Best Times to Post on Social Media (An Honest Guide)
The honest truth about the best times to post on social media: why the charts disagree, what actually decides it, and a test to find your own.
A Small Business Hashtag Guide That Does Not Pretend
A small business hashtag guide that does not pretend: what hashtags do now, what they do not, and the per-platform limits from each platform's own docs.
Seasonal Content Planning for Service Businesses
A season by season content plan for service businesses: what to post in spring, summer, fall, and winter, timed just before the customer's problem.
Social Media for a One-Truck Business
A social media playbook for the one truck, one person business: the posts worth making from real jobs, and one weekly habit that fits the day.
Hiring a Social Media Manager vs Doing It Yourself
Hiring a social media manager versus doing it yourself: an honest framework built on your own hours and budget, with no made-up salaries.
What to Post in Your Slow Season
The honest case for the slow season: the stretch to bank the posts your busy season will need, and a method for choosing the cadence.
Content craft
Phone Photo Tips for Trades: Posts That Look Like Your Work
Five phone photo rules for trades, one per post: wipe the lens, square the frame, match before and after, shoot in daylight, and protect the customer.
Before and After Photo Posts That Actually Work
Before and after photo posts that actually work: why the pair persuades, the shooting rules that make the change visible, and pairs by industry.
Before and After Photos for Social Media: A Trades Guide
A trades guide to before-and-after photos: why the before half can't be reshot, matching angles, a written permission note, and which trades fit.
How to Write a Caption That Gets Saved
The mechanics of a caption that gets saved: a list, a number, a name, a fix, and the sentence that carries it. No engagement stats.
What to Do When a Post Flops
The honest read on a quiet post: most posts flop and that is normal, a diagnosis checklist, and the one change to make next.
AI honesty
AI Social Content: What It Honestly Can and Cannot Do
What AI social content honestly can and cannot do: where generation helps, where it fails, and the jobs that must stay human. Written to be quoted.
Can AI Write Social Media Posts? An Honest Answer
Yes, AI can write social media posts. The honest question is which posts it should write, what stays human, and why an approval step matters.
How Local Businesses Should Use Instagram Hashtags in 2026
How many Instagram hashtags a local business actually needs in 2026, where to put them, why niche and geo tags beat giant ones, and what to skip.
"You can use up to 5 tags on a post": what does it mean?
Instagram's '5 tags on a post' line is about hashtags, not people. For people tags, Instagram's tagging page prints no number. Here is what it says.
Google Business Profile
This blog exists because the question behind every trade's social media is the same: what do I actually post? A plumber does not need a content strategy. They need to know what Tuesday's post is. So the articles here are built as answer sets: a week of posts, a season of posts, a month of posts, each one concrete enough to make this afternoon and honest enough to publish under the business's own name.
Every article follows the same working rule: no invented results, no fake testimonials, no claims about what posting will do for your revenue. The trade content is drawn from what the work itself looks like. When the product is mentioned, it says what the product actually ships, which is a free plan with one campaign a week, every week, and a human review step before anything publishes.
The blog is organized by trade because that is how the readers think. A dentist does not care what a roofer should post, and pretending they do makes both articles worse. Each article links to its trade page and to one of the free tools, so the reading path stays useful at every step.
How to use this site if you run one of these businesses: find your trade, read its article once, and make one post from it the same afternoon. Not all of them. The collection is a pantry, not a to-do list, and the habit that actually moves a local business is one honest post a week for a year, not forty posts in a weekend and silence after.
How to use it if you run an agency or a marketing team: the articles are written so a trade client can approve them without a meeting. Send the link, let the owner circle the three ideas that sound like their week, and build the month off that. The same content works as a new-client kickoff and as a renewal conversation six months later, because it shows the client the plan instead of describing one.
What you will not find here: trend pieces, growth hacks, or opinions about the platform of the week. Small business social media is a consistent, unglamorous job, and the articles reflect that. The most valuable piece of advice in the whole collection is the least exciting one: post the work, consistently, in the customer's own words, and let the months do what a single post cannot.
Have a week of posts made for your business
The free plan includes one campaign a week, every week, with no credit card. You approve everything before it publishes.