Post ideas, sorted by job
Every idea below is a script: what to shoot before the work, during it, and when it is done, plus the one line to write under it. Five jobs, three posts each, and a formula at the end for the jobs this page does not list.
Most electrical work disappears the moment it is finished. The wire goes into the wall, the breaker goes behind the cover, and the room looks the way it did last week, so the feed stops the day the job closes. Posting by job, while the job is still open, is the fix; this page is fifteen posts sorted that way.
Read it in the order your week runs. Panel change Tuesday, start at post one. Truck booked for chargers, skip to four. Each script names three moments worth ten seconds of your phone; each caption is written so you can swap the nouns and send it.
| Job | The one shot before the truck leaves | The post it becomes |
|---|---|---|
| Panel upgrade | The old panel, cover off, the moment you open it, before a breaker moves. | A before-and-after pair that explains the invoice better than the estimate did. |
| EV charger install | The charger lit on the garage wall at dusk, car plugged in, shot from the driveway. | The post a homeowner shopping for a charger saves, because it shows the finish. |
| Generator install | The first test run: unit running outside, house lights on, street dark behind. | A calm proof post that shows what the machine is for, no storm mentioned. |
| Lighting job | The room from one doorway twice, before the first fixture and after the last. | The one electrical post where the after photo wins alone. |
| Service call | The failed part in your hand, next to the new one, on the tailgate. | A small honest post: how long the call took, and that it was fixable. |
The worst after photo and the best before photo. Nobody admires a closed panel; everybody looks inside the old one.
Two circuits sharing one breaker. Found it during a panel check today, separated them, and each one has its own now.
Every breaker in this panel now says what it feeds. Twenty minutes, and the next electrician in here will thank us.
Passed inspection this afternoon. The owner asked what the sticker means: a second licensed set of eyes agreed with ours.
The job homeowners are searching for, and the one install that photographs like a product. Show what they cannot picture: everything between panel and plug.
Before a charger goes on the wall we add up what the house already draws. This one had room for a forty-amp circuit, no service upgrade needed.
Panel to charger, thirty-two feet of conduit, every strap where the code says it goes. The part nobody sees once the car is parked.
Level 2 charger on the wall by six, car charging by half past. One day on site, one new circuit, no more stopping for gas.
A storm-adjacent job that does not have to be storm content. Nobody follows a feed that warns them weekly. Show the machine going in properly; the reader remembers their own last outage.
Pad poured, transfer switch mounted, conduit run. The generator arrives Thursday, and by then the hard part is done.
Set day. Four hundred pounds of standby generator, one careful lift, dead center on the pad we poured last week.
Killed the main, the generator woke up, and the house never noticed. First test run done, the owner watching from the kitchen.
Nine scripts in, here is what one looks like once it is a post. The first card is real generator output for a demo brand; the second is post six written out in full, with no image, because we have not generated one for it.
Crestline Electric Co
Demo brand
Crestline Electric Co Open panel, labeled circuits, torque-tested connections. That's what a clean upgrade looks like before we close it up and call it done.
Generated
Written example, no image
Level 2 charger on the garage wall by six, car charging by half past.
One day on site. One new forty-amp circuit, thirty-two feet of conduit, every strap where the code puts it.
Thinking about a charger? Send us a photo of your panel and we will tell you whether the house has room before anyone quotes.
The left card is marked "Demo brand": a business we built ourselves to show the trade, with the headline baked into the image by the generator. It is not a customer. The right card is prose, written for this page, and is labelled as a written example so nobody mistakes it for output.
The one electrical job whose result is visible across a room. The least writing, the most discipline about framing: the after only works from the spot of the before.
Same kitchen, same doorway, eight feet of light under the cabinets. The shadow that made the counter feel dark is gone.
Six cans, one afternoon, and a living room that finally has light where people sit. This morning's pencil grid is the ceiling now.
New fixture over the front door, on a photocell so it comes on by itself. Shot from the sidewalk ten minutes after sunset.
The small and frightening jobs, posted without selling fear. Name the problem, name the cause, show the fix, and let the calm tone do the selling.
Fan wobble is almost never the fan. This one hung on a box not rated for it; a brace went in, and it runs on high without moving.
This outlet was warm to the touch. The cause was a loose connection on the back of it, not the wiring in the wall. New receptacle, wired properly.
Ten-year detectors, dated on the base before they went up. If yours have no date on them, they are older than you think.
Four lines. Fill them for any job and the caption is done; here they are filled once with the panel upgrade so the shape is not abstract.
Fifteen scripts are a lot of captions to write between jobs. SpeedRun Social reads your website into a brand kit, writes each platform's caption in your voice, generates the image around your shot, and books the week. Every post waits for your approval. The free plan is 300 credits a month refilled forever, one free campaign a week (3 posts, 1 video, 1 cross-post), no card, watermarked media on free. Paid plans are $49.99, $99.99 and $199.99 a month.
The photos still have to be taken by the person holding the driver. What the tool takes off your evening is the writing, the scheduling, and the good photo stuck in the camera roll because nobody had a sentence for it.
The job you did this week, shot while it was open. Panel upgrades give you a before-and-after that explains the invoice. EV chargers photograph like a product. Generators give you set day and the first test run. Lighting gives you an after photo that works alone. Service calls give you a small problem, calmly fixed.
Two or three posts a week, at a pace you can hold from the truck. One job shot at three moments covers the week, since the before, the during and the after can each run on their own day. If you would rather hand the writing over, the free plan is 300 credits a month refilled forever, one free campaign a week (3 posts, 1 video, 1 cross-post), no card, watermarked media on free.
Ask first, every time, and take a no without argument. Most owners say yes when the shot is the panel, the fixture or the conduit run rather than their belongings. Keep house numbers, mail and family photos out of frame, and never post a permit with a legible address.
Use the four-line formula on this page: what you found, what you did, why the owner never thinks about it again, and one line in the owner's words. For a panel: the double tap, the new breaker and directory, each circuit tripping on its own, and what the owner said when they saw it.
Photos are enough for most of the fifteen. Video earns its place where motion or sound is the point: a fan wobbling and then still, a transfer switch clicking over, a charger lighting up. Ten seconds, no narration. Skip video entirely and you still have twelve of these fifteen.
Google Business Profile first, because a homeowner with a dead circuit is already looking there, next to your reviews. Facebook second, because local groups and recommendations still run there for the trades. Instagram third, for the lighting and charger photos. One photo and caption can serve all three.
Yes, if the post is about the fix and not the fear. Name what you found, name the cause in plain words, and show it repaired. A scorched receptacle captioned with its cause and its fix reads as competence; the same photo with a warning reads as a sales tactic. Leave out the owner's name and address, and if the hazard is still there, it is not a post yet.
Pick the job already on the schedule, take the before, the during and the after, and let the captions be written for you. Every post waits for your approval until you switch that off.