Post ideas · Accountants
The tax-season-only page is a habit, and it costs the firm the other nine months. A firm goes dark from January to the filing deadline, then again after it, and the owner searching for a new accountant in June finds a page that stopped in spring. Here is a month by month posting rhythm for accountants that runs all year.
The filing calendar is public, repeats every year, and is forgotten by every client on it. That makes it a posting schedule nobody at the firm has to invent. This page lays out a four week rhythm on repeat, so the firm posts in July the same way it posts in March.
Every idea below is a reminder, a definition, or a face, shot on a phone in the office. The captions are starting points, not finished copy.
Open the month with what is coming and what the office is doing. Two to three posts.
Name the date and what to send, a few weeks before it hits. A quarterly estimate reminder that lands while a client can still gather documents calmly is the post they save. On the day itself, the reminder is already for next time.
A photo of the office or the calendar and one line: what the firm is bracing for and what clients should gather. It reads as a business that runs on a calendar it takes seriously.
Bookkeeping, payroll, small business tax. Pick one you already list on the site and say in one sentence who it is for and when it saves them. No pitch, just the plain definition.
The work itself is confidential, so show the rhythm of it. Two to three posts.
One post listing the documents for a typical return, the thing every firm answers by email in waves. Post it as the season opens and again before the extension run-up. It is the post clients save.
A photo of the empty office or the cleared desk and one honest line: what just got filed and what the team does next. It shows the season ended, which is the proof a page otherwise cannot show.
One figure a client asks about all year, defined in one sentence. What an extension actually means. What an estimated payment covers. Keep it to a definition and stop, because the next sentence is advice.
Education posts are the ones people save and forward. Two to three posts.
Define the term, then stop. What filing on extension means for the payment and the clock. This is the single most misunderstood sentence in the season, and it earns the firm the save.
The three things every new client forgets, in order. No client numbers, no forms, just the shape of what a clean start looks like. A prospect reads this and pictures working with you.
Take one word from the code and say it in plain English in two sentences. Depreciation, estimated payments, the standard deduction. One term per post, and never the reader's specific situation.
Clients do not hire a firm; they hire the person who answers the phone. Put a face on it once a month.
A photo of the office manager or the partner and one line about what they handle. The person a nervous first-time filer will actually talk to, introduced before the call.
A thirty second clip, one real reason, no corporate tone. The person who chose this profession is more interesting than any logo, and referrals come from people who feel like they know someone.
A photo of the team doing the July work: cleanup bookkeeping, payroll setup, the things that do not pause for the deadline. It tells a prospect comparing firms that the practice is open all year.
The rhythm works because the calendar never stops. Weeks two and three are built from questions clients already asked and terms the firm already explains daily. Week four needs nothing but a face. Only week one changes with the season, and it changes on a schedule everyone already knows.
Batch it once a month. Pull the questions from the inbox, pick the terms, and schedule the four weeks in one sitting. The busy season is exactly when the page matters most, and batching is what keeps it alive while the firm is buried.
Every idea on this page is something a person can make in an afternoon with a phone. The part a tool can take is the repetitive half: turning the week's jobs and the brand's own voice into drafted captions, images and a short video, on schedule, with you approving each one before it goes out.
A free account includes one campaign a week, every week, which comes to 12 posts, 4 videos and 4 cross-posts a month, plus 300 credits refilled monthly and no credit card.
The rhythm the calendar already gives you: quarterly estimate reminders, plain words definitions of one term, the document checklist clients ask for, and the people in the office. None of it touches a client's numbers, which is exactly why it works all year.
A few weeks, while a client can still gather documents calmly. On the deadline itself the only people reading are already late. Work backward from each filing date and the reminder lands before the client feels it.
No, and they must not. Deadline reminders and plain definitions are as far as a public post should go. The next sentence would be advice about somebody's specific situation, and that belongs in a meeting with their file open, not in a comment section.
Yes. SpeedRun Social writes social posts from a firm's brand kit, and a human approves every post before it publishes. The free plan covers one campaign a week, three posts, one video, and one cross-post, with 300 credits a month that refill, and no credit card.
One campaign a week is included free, forever, with 300 credits refilled monthly and no credit card. Approval stays on until you switch it off.