The tear-off, deck to shingles.
Before: the old shingles gone, bare deck, a patch of rot cut out and replaced. After: fresh underlayment and new shingles from the same corner. Caption: what came off, what the deck needed, and what line went back on.
Post ideas · Roofing
Social Media Post Ideas for Roofers
The before photo of a roof is taken from the gutter line, not the driveway. From the ground, a torn off roof and a finished roof look like the same grey slope. From the gutter line you can see the deck, underlayment, and flashing that keep water out. Here are the before and after posts for roofing, built around that rule.
None of these need a studio or a marketing hire. Each pair is two phone photos taken from the same corner, plus the two sentences a roofer would say about what changed underneath. The captions below are starting points, not finished copy.
The pair works because the difference is the argument. A finished roof alone is a grey rectangle from the curb. A finished roof next to its own torn open deck tells the reader exactly what they are paying for.
Shoot the pair from the gutter line
The pair only works when the two photos match. Pick one corner of the roof before the job starts and shoot the before from there. Return to that same corner when the last shingle is down. A phone held at arm's length over the gutter is steady enough, and the deck below does the explaining.
Shoot the before mid tear-off, not before the crew starts. A roof with the old layers stripped and the rot cut out is the most honest it will ever look. That is the photo a finished roof can never give you, because the finished roof is exactly what hides it.
Six pairs that prove the work
Each pair below is one post. The caption names what was under the old roof and what went on in its place.
The chimney flashing, opened and closed.
Before: the old step flashing pulled away, the gap at the masonry showing. After: new step flashing tucked under the counterflashing and sealed. Caption: one line on why this is where roofs leak and what you did about it.
The valley, before it fills with leaves.
Before: the old valley metal, worn and lifting. After: new valley metal, clean and lapped. Caption: what a valley carries and why it gets its own metal. This pair matters because a valley failure shows up inside, not on the roof.
The drip edge, straight at last.
Before: the old edge wavy, gaps where the board shows. After: new drip edge run straight to the corner. Caption: what the drip edge keeps out and why a straight line matters to the person standing on the ground.
The ridge vent, opened for air.
Before: the ridge capped, no airflow, the attic cooking. After: the new ridge vent run with the cut open. Caption: what attic heat was doing to the shingles and what the vent changes.
The gutters, off the ground.
Before: the old run sagging, pulling away from the fascia. After: the new run hung and the downspouts set. Caption: what a sagging gutter does to the fascia and the foundation, and what got replaced.
The caption that belongs to a roof pair
Name the materials. Say which shingle line, which underlayment, and what ventilation went on. A homeowner comparing bids is holding several sheets of paper with different product names on them. The post that uses those words is the one that makes the comparison easy.
Keep insurance out of the caption. Storm work brings adjusters, deductibles, and questions your feed is not the place to answer. Post the repair and say to call about the rest. The caption stays about what you built, not about somebody else's policy.
Time the pair to the season
Publish storm pairs after the storm, not during it. While the rain is falling your phone is ringing and the homeowner with a leaking ceiling is not reading anything. The week after, once adjusters have been through and people are choosing who to hire, is when the account earns its keep.
Between storms, post the roof that was replaced because it was old. That work happens every month whether the weather cooperates or not. It is the quieter proof, and it keeps the feed alive through the stretch when the phones are slow.
Where SpeedRun Social fits in
Every idea on this page is something a person can make in an afternoon with a phone. The part a tool can take is the repetitive half: turning the week's jobs and the brand's own voice into drafted captions, images and a short video, on schedule, with you approving each one before it goes out.
A free account includes one campaign a week, every week, which comes to 12 posts, 4 videos and 4 cross-posts a month, plus 300 credits refilled monthly and no credit card.
Questions people ask about this
Do roof before and after posts need a drone?
No. The photos that work are close ones taken by hand at the gutter line, and a phone takes those better than a drone. A drone at height flattens the roof into texture. If you already fly one, the footage fits the weekly video slot fine.
How often should a roofing company post?
One pair per finished job is the natural cadence, which lands around two or three a week in the busy season. In a slow month, a backlog of pairs shot during the rush carries the feed. The consistency people notice is monthly, not daily.
What should a roofer never post?
A customer's house number, street, or anything that identifies the property without written permission. Never post claim or insurance advice; that belongs on a phone call. And never post a before photo that reads as neglect when the house was simply old.
Can these posts be drafted for me?
The photos are the post, so the writing is small: a caption naming the materials and the work. SpeedRun Social writes captions from a business's own brand kit, and a human approves every post before it publishes. The free plan covers one campaign a week, three posts, one video, and one cross-post, with 300 credits a month that refill, and no credit card.
Turn one week of jobs into one week of posts
One campaign a week is included free, forever, with 300 credits refilled monthly and no credit card. Approval stays on until you switch it off.