For roofers
Social media marketing for roofers
Most of a roof is invisible from the sidewalk. The deck, the underlayment, and the flashing are what keep water out, and none of it shows in a photo taken from the driveway. SpeedRun Social takes what your crew shoots up there and builds the week of posts around it, free.
Free every week: 3 posts, 1 video, 1 cross-post. No card, no trial clock. Free media carries a small watermark.
What it makes for a roofing company
Ridgeline & Rafter Roofing
Demo brand
Ridgeline & Rafter Roofing
Demo brand
Ridgeline & Rafter Roofing
Demo brand
Real generator output for Ridgeline & Rafter Roofing, a demo brand we built ourselves to show a trade we have no customer in yet.
Why a roofing company's social media goes quiet
Not a discipline problem. A time-of-day problem.
- Storm season fills the board for weeks and empties every other part of the company, posting included.
- A finished roof photographed from the front yard is a grey rectangle. The work that earned the money is underneath it.
- The only person standing where the good shot is has both hands on a nail gun.
- A homeowner collecting bids hires the company that looked real online, not the one sitting in the middle of the price range.
What it does for a roofing company
Shipped features, described the way they land for your week.
Setup begins with your web address
SpeedRun imports your business details, your colors, and the services you list, so the first drafts talk about tear-offs, storm repair, and gutter work rather than home improvement in general.
One campaign a week, included
The free plan covers three image posts, one short video, and one cross-post every week. For a roofing company that is a job off this week's board, a clip shot on the deck, and a cross-post with room to carry a tear-off in stages.
A storm-chaser and a third-generation roofer read differently
Your brand kit holds the company name, what you want to be known for, and how you talk to a homeowner who is already unhappy. Captions come out in that voice, written for each network separately.
Built on what the crew shot on the roof
Upload the deck photo, the flashing detail, or the finished ridge straight off a phone. The generated post is built around your roof rather than a stock image of somebody else's shingles.
Nothing publishes over a job you are still on
Every post waits for approval, which matters when the caption is about a house whose owner is still waiting on a final invoice. Edit it, swap the photo, push it a week, or reject it.
Publishes where a homeowner checks you out
Connect Facebook, Instagram, LinkedIn, X, TikTok, YouTube, Pinterest, Google Business Profile, and Mailchimp. Google Business Profile and Facebook carry most of the weight for a roofing company, and one schedule feeds every account you connect.
How to run a roofing company's social media
Everything below is built around one awkward fact: the camera has to go up a ladder, and the person holding it is being paid to do something else.
What you need
- A phone in a zipped pocket, because the shot happens where the work is.
- One crew member per job whose extra task is the photo, named before the truck leaves the yard.
- Written permission to photograph the property, collected with the contract rather than chased later.
- The manufacturer and product line of what you install, spelled correctly.
Shoot the deck, not the shingles
Once the old layers are off, a roof is the most honest it will ever look: clean decking, rot cut out and replaced, fresh underlayment rolling down. That photo explains why a real tear-off costs what it costs, and no finished roof can explain it for you.
Frame the finished roof up the slope
A roof shot square-on from the lawn flattens into a grey field. Standing at a corner of the property and shooting up the slope gives the ridge, the valley, and the drip edge a shape a reader can actually see and judge.
Photograph the flashing
Chimneys, valleys, and wall junctions are where roofs leak, and they are the parts a cheap bid skips. A close photo of new step flashing tucked under the siding is the most persuasive thing that will ever appear on a roofing account.
Name the materials in the caption
Say which shingle line, which underlayment, and what ventilation went on. A homeowner comparing bids is holding several sheets of paper with different product names on them, and the post that uses those words is the one that makes their decision easier.
Keep insurance out of the caption
Storm work brings adjusters, deductibles, and questions your account is not the place to answer. Post the repair and say to call about the rest. Advice about somebody else's policy is not yours to give, and giving it is the fastest route to a complaint.
Publish the storm posts after the storm
While it is happening your phone is already ringing and the homeowner with water coming through a ceiling is not reading anything. The week after, once the adjusters have been and people are choosing who to hire, is when a roofing account earns its keep.
Common mistakes
- Posting only the hail damage. The wreck gets the attention and the finished ridge gets the call.
- Shooting the whole roof from a drone at height, where the work reads as texture rather than craft.
- Going quiet between storms, which is the stretch when somebody is replacing a roof because it is old rather than because it broke.
- Answering a question about somebody's policy in the comments. That conversation belongs on a phone call.
What the free plan gives a roofing company
One campaign a week, generated and scheduled, with no card and no trial clock. Media on the free plan carries a small watermark; paid plans remove it.
- 3 image posts
- 1 short video
- 1 cross-post
- 300 credits a month
Questions roofers ask
What does a roofing company post between storms?
The parts of the job nobody sees. Decking and underlayment on a tear-off, new flashing at a chimney, a gutter run, a ventilation detail. That work is happening every week whether or not the weather is, and it is more convincing than storm footage because it is about how you build rather than what fell on the house.
Do we need a drone?
No. The photos that work are close ones taken by hand on the deck, and a phone takes those better than a drone does. If you already fly one, the footage fits the weekly video slot fine.
Can it post to Google Business Profile?
Yes. Google Business Profile is one of the destinations you can connect, along with Facebook, Instagram, LinkedIn, X, TikTok, YouTube, Pinterest, and Mailchimp. It publishes there on the same schedule as everything else.
We do residential and light commercial. Will the posts cover both?
Yes. Both go in the brand kit as services, and you can edit any caption before it publishes to aim a post at one side of the business. Flat roofs and asphalt shingles read as different work because they are.
What does it cost?
The free plan costs nothing and does not ask for a card. It includes 300 credits a month and one free campaign a week, and media generated on the free plan carries a small watermark. Paid plans add credits and remove the watermark, and you can cancel any time.
Put the deck photos to work
Give it your web address, look at what it drafts for next week, and keep the posts you would have put up anyway. Nothing to pay, nothing to cancel.