Blog · Plumbers
A plumbing company's best work is invisible, and its feed usually is too. The finished install and the phone number are the only posts most shops make, because the real work is behind a wall, under a slab, or gone the second it is fixed. This page is the mistakes plumbers make on social media.
The mistakes below are the ones plumbing feeds make over and over, and each one is a customer opening the phone at six in the morning and finding a page that does not answer them. Then the posts that fix them, each built from a photo or a clip the job already produces, with no studio and no script.
Each one is a customer who looked and did not call.
The clean water heater or faucet is nice, but it proves nothing about the problem you solved. The reader cannot see the corroded shutoff that came out, so the after photo reads as a product shot rather than a rescue.
A drain line cleared, a root pulled from a pipe, a slab cut open: the work is behind the wall and under the floor, and it is exactly what a homeowner is afraid of. Skipping it means the feed never shows what the job actually was.
The feed goes quiet during the busy winter freeze and wakes up in the slow spring, which is backwards. When the board is full you have the most material and the least time; when it is slow you have time and nothing urgent to say.
A profile that has not moved in years reads as closed. When a water heater fails at six in the morning, the customer opens your page and judges the whole company on whatever is sitting there.
A caption that says 'repiped with PEX' teaches nobody anything. The customer does not know what PEX is, and the caption is the place they would find out.
Each one below is a photo or a ten second clip you already have, with the two sentences a plumber would actually say about it.
Photo one, the old tank with the rust and the leak. Photo two, the new install, lines clean. The caption says what failed and what it was replaced with, in plain words.
A ten second clip of a running toilet or a water hammer knock, with your voice naming the sound and what it means. It names a sound half the audience already hears at home.
The root, the grease, the corroded valve, photographed on the ground next to the clean replacement. This is the proof the work was real, and it is the one photo most shops throw away.
Answer the question the emergency caller asks: why the water heater failed, what it costs to fix, when to stop trying and call. This is the post the customer reads before they dial.
One item, one photo, one instruction: the shutoff valve, the washing machine hose, the angle stop. A single check reads as doable, and it teaches the reader to trust your eye.
The reason a plumbing feed stays quiet is not a lack of ideas. It is that the work happens fast, in a crawl space, and the camera is the last thing anyone reaches for. The fix is a one-line rule: photograph the old part before it goes in the scrap pile. That single photo is the before, the proof, and the caption, all at once.
Plumbing sells on trust, and trust is built from the jobs you already do. Every corroded valve and pulled root is a post waiting for ten seconds of phone time. The companies that win the six-in-the-morning call are the ones whose feed already showed what they know. For fifteen of those posts written out, drain to emergency, see the plumbing social media ideas keyed to the job.
The feed that shows the work, the old part, the plain answer, is the feed a homeowner trusts before the emergency hits. The water heater is going to fail. The question is whose name is already on the phone.
Every idea on this page is something a person can make in an afternoon with a phone. The part a tool can take is the repetitive half: turning the week's jobs and the brand's own voice into drafted captions, images and a short video, on schedule, with you approving each one before it goes out.
A free account includes one campaign a week, every week, which comes to 12 posts, 4 videos and 4 cross-posts a month, plus 300 credits refilled monthly and no credit card.
Two or three times a week is enough, and it beats a burst of ten and then silence. The jobs produce a post every day, so the constraint is a free hand, not material. Shoot in the busy weeks and schedule into the quiet ones.
No. A phone photo of real work, lit by the jobsite, reads as honest in a way studio stock never will. Wipe the lens, shoot square to the subject, and never photograph anything that identifies a customer without asking first.
A customer's home, face, or address without permission, and a price invented for the feed. Skip anything that reads as a scare tactic. The trust you build by showing real work is the entire asset, and a single careless post spends it.
The shooting still has to happen by hand, but the writing and scheduling can be handed over. SpeedRun Social builds a week of posts from a company's own brand kit and holds them for approval before anything publishes. Its free plan covers one campaign a week: three image posts, one short video, and one cross-post, with 300 credits a month refilled and no credit card.
One campaign a week is included free, forever, with 300 credits refilled monthly and no credit card. Approval stays on until you switch it off.