For plumbers
Social media marketing for plumbers
Ask for AI social media posts for a plumbing company and you get captions, images and short video built from your own jobs. Your website supplies the services and the service area, the photo you took of the finished water heater supplies the picture, and one campaign a week costs nothing.
No account, no email, no card. One post from your own website.
Real generator output for Copperline Plumbing, a demo brand we built ourselves to show a trade we have no customer in yet.
Free every week: 3 posts, 1 video, 1 cross-post. No card, no trial clock. Free media carries a small watermark.
Why a plumbing company's social media goes quiet
Not a discipline problem. A time-of-day problem.
- The day is dispatch, drive, dig, repeat. Nobody is writing captions from a crawl space.
- Most of your work is invisible. It is behind a wall, under a slab, or gone the second it is fixed.
- When a water heater goes at six in the morning, the customer opens a phone and finds whatever is on your profile. Often that is one photo from 2019.
- Winter brings frozen lines and a full board. Spring brings nothing obvious to say.
What it does for a plumbing company
Shipped features, described the way they land for your week.
Setup starts from your site
SpeedRun imports your business details, the services you list, your colors, and images from your website. Drafts come back about water heaters, repipes, and drain work rather than generic home services.
A campaign a week on the free plan
Three image posts, one short video, and one cross-post, every week, at no cost. For a plumbing company that is a job of the week, a clip from the truck or the jobsite, and a cross-post that can run a maintenance checklist.
Written the way you talk to homeowners
Your brand kit holds the company name, the tone you use with customers, and what you want to be known for. Captions come out in that voice, written per platform.
Built around a photo from the job
Take one shot of the finished install on your phone and upload it. The generated post is built around your photo instead of a stock image of somebody else's pipe.
Read it before the neighborhood does
Every post waits for your approval. That matters when the caption is about a job you did for a customer who lives on that street. Edit it, swap the photo, reschedule it, or reject it.
Publishes to the profile customers actually find
Connect Instagram, Facebook, LinkedIn, X (Twitter), TikTok, YouTube, Threads, Pinterest, Bluesky, Google Business Profile, and WordPress. Google Business Profile, Facebook, and Instagram cover most home-service companies, and one schedule handles all of them.
How to run a plumbing company's social media
Written for a company whose crews are on jobs all day and whose customer finds them at six in the morning with water on the floor.
What you need
- A phone. The camera is the only equipment on this list.
- Access to your Google Business Profile, because that is the listing a homeowner with a leak actually taps.
- A rule your techs know: no house numbers, no mail, no faces in a job photo.
- Ten minutes on a Sunday, or whenever the dispatch board is quiet.
Get the listing right before you post anything
Verify the Google Business Profile and check the hours, the phone number, and the service area on it. A homeowner whose water heater failed searches, taps the map result, and calls. A wrong phone number costs more than a good post earns.
Turn one job a day into one photo
Ask each tech for a single shot of finished work before they pack the truck. New heater strapped and flued, clean copper, a shutoff that is now reachable. It takes seconds and it is the only input everything below depends on.
Write the caption as the job, not as an ad
What failed, what replaced it, roughly how long it took. Galvanized line from the sixties, swapped in a day, is information. Quality plumbing you can trust is a slogan, and homeowners have read it on every truck in town.
Post the seasonal warning before the season
Frozen line prevention belongs in late autumn, not during the freeze. During the freeze your phone is already ringing and the person who needs the post has no water to spare for reading. Water heater lifespan, sump pump testing, and hose bib shutoff each get their own week.
Put the same post on the map listing
A post published to Google Business Profile sits next to your reviews in the local results. That is a different surface from a feed: it reaches somebody who is already searching for a plumber rather than somebody scrolling past one.
Measure it in calls, not likes
Ask new callers how they found you and write the answer on the ticket. A plumbing post's job is to be what somebody remembers at the moment their basement is wet, and that lands in the phone log weeks later, not in an engagement number the same afternoon.
Common mistakes
- Posting the burst pipe and not the repair. The wreck gets attention; the finished joint is the reason to call you.
- Naming the street. A repair is somebody's bad day and the photo does not need an address in it.
- Going quiet in the shoulder season, which is exactly when a homeowner has time to think about a heater that is fifteen years old.
- Running a coupon as every post. A discount mostly reaches people who were going to call anyway.
What the free plan gives a plumbing company
One campaign a week, generated and scheduled, with no card and no trial clock. Media on the free plan carries a small watermark; paid plans remove it.
- 3 image posts
- 1 short video
- 1 cross-post
- 300 credits a month
Questions plumbers ask
What is a plumbing company supposed to post about?
The work. A water heater swap, a repipe, a drain full of roots, a before and after under a sink. SpeedRun turns a job photo and a line about what happened into a finished post, and the free weekly campaign gives you five of them.
Does it post to Google Business Profile?
Yes. Google Business Profile is one of the destinations you can connect, so scheduled posts publish there alongside Facebook and Instagram. For somewhere to start, see the google business posting ideas grouped by goal. SpeedRun does the generating and the posting; the profile itself stays yours to manage.
We serve six towns. Can the posts mention them?
Yes. Your service area is part of the brand kit, and you can edit any caption before it publishes to name a specific town or neighborhood.
I am on jobs all day. When would I use this?
The generation happens without you. What needs you is reading a week of drafts and tapping approve, which takes a few minutes on a phone between calls.
What does it cost?
The free plan costs nothing and does not ask for a card. It includes 300 credits a month and one free campaign a week, and media generated on the free plan carries a small watermark. Paid plans add credits and remove the watermark, and you can cancel any time.
Part of
Social media automation for service businesses
32 plumbing social media post ideas, by job and by month
what a plumbing company should post, by homeowner problem
New to the tools themselves? AI social media posting for plumbers, explained covers what the category costs and where it stops.
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- How SpeedRun Social works
Put your work where customers look
Connect your site, look at the week it builds from your services, and approve what you would have posted anyway. The free plan takes no card.