What just hit the market.
One room of a new listing, not the whole tour. A single photograph of the room that makes the house, with a line about why it works. Pin it to the profile so it stays at the top.
Post ideas · Real estate agents
Social Media Post Ideas for Real Estate Agents
The listing feed is a leaky bucket. A property sells, the post dies with it, and the page has nothing until the next sign goes in the ground. An agent's feed has to work hardest when there is nothing new to list. Here is a four week posting rhythm for agents that does not depend on inventory.
The rhythm is four weeks, on repeat. Week one shows the plan and the listings. Week two shows proof you are working. Week three teaches something a buyer or seller needs. Week four puts a person in front of the camera. None of it depends on a new listing.
Every item below can be shot on a phone or pulled from what you already have. The captions are starting points, not finished copy.
Week one: the plan and the listings
Start each month by showing what is moving and where the market is going. Two to three posts.
One number about the month ahead.
Days on market in your area, or how many homes went under contract last month. One number, stated plainly, with where it came from. No prediction, just the fact and what it means for a seller.
The street you want to be known for.
A photo of one block you know cold, with a line about what it is like to live there. Portals have the floor plan; they do not have the afternoon sun on the porch.
Week two: proof you are working
Show the work the listing never captures. Two to three posts.
The offer that almost came apart.
A text post or a short clip telling one real moment from a deal, names and addresses left out. What threatened the deal and how it got saved. A future seller can picture themselves in it.
The pre-listing fix.
The paint, the staging, the junk run before the photos. Show what changed and why it mattered to the number. This is the work a seller is paying for and never sees.
A question you got asked twice this week.
Answer the pricing or timing question the way you answer it on the phone. Short, specific, no scare tactics. These are the posts people save.
Week three: teach something
Education posts are the ones that get saved and forwarded. Two to three posts.
What a listing price actually is.
The difference between asking price and sale price, in plain words, with one local example. No promise about what any home will fetch. Just the mechanism.
What happens between offer and keys.
Inspection, appraisal, the title search, in order. Buyers are terrified of this stretch because nobody walks them through it. A short post that names the steps calms the fear.
The cost people forget.
One closing cost or moving cost nobody budgets for, stated plainly. What it is and roughly what it runs in your market. Keep it to one line item so the post reads as doable.
Week four: the human
People choose an agent, not a firm. Put a face on the page at least once a month.
You, on camera, answering the question from last week.
A thirty second clip of you answering the question from week three, out loud. It lands harder than the same words in a caption because it is the person who will answer the call.
The closing, told as a story.
What the seller wanted, what changed before it went live, and how the offers came in. A sold graphic is a scoreboard; the story is evidence a future seller can see themselves in.
One thing about your market you love.
The coffee shop, the school run, the block party. A single honest sentence about the place. This is the post that makes the feed feel local instead of listed.
Holding the cadence
The rhythm works because it does not need a new listing. Weeks two, three, and four are built from work you already did, questions you already heard, and the face you already have. When a listing does arrive, it slots into week one and the rest of the month keeps rolling.
Batch it once a month if the weeks blur together. Sit down for an hour, pull the photos and the questions, and schedule the four weeks at once. The cadence survives the busy months because the busy months are when it matters most.
Where SpeedRun Social fits in
Every idea on this page is something a person can make in an afternoon with a phone. The part a tool can take is the repetitive half: turning the week's jobs and the brand's own voice into drafted captions, images and a short video, on schedule, with you approving each one before it goes out.
A free account includes one campaign a week, every week, which comes to 12 posts, 4 videos and 4 cross-posts a month, plus 300 credits refilled monthly and no credit card.
Questions people ask about this
What does an agent post when there is nothing listed?
The area and the work. A street you know, a question you keep getting asked, what happened on a closing, what you would change about a house before listing it. The month still has four weeks even when the inventory does not.
How far ahead should an agent plan the month?
One month at a time is enough, batched in a single sitting. The four week rhythm repeats whether or not a listing lands, so planning ahead mostly means pulling the photos and questions you already have. When a listing does arrive, it slots into week one.
Should the page show houses or the agent?
Both, on a rhythm. Houses show the work; the agent shows who answers the call. A page of property photography could belong to anyone in the office. At least one post a month should be a face and a voice.
Can the listing posts be drafted for me?
Yes. SpeedRun Social writes social posts about a listing from your brand kit and your photos, and a human approves every post before it publishes. The free plan covers one campaign a week, three posts, one video, and one cross-post, with 300 credits a month that refill, and no credit card.
Turn one week of jobs into one week of posts
One campaign a week is included free, forever, with 300 credits refilled monthly and no credit card. Approval stays on until you switch it off.