For real estate agents
Social media for real estate agents
There is a week in real estate social media with nothing to list, and it is the week the feed matters most. SpeedRun Social builds the posts from what you already have: the listing you just took, the open house on Sunday, and the street you know better than any portal. The free weekly campaign waits for your approval.
No account, no email, no card. One post from your own website.
Real generator output for Kestrel & Key Real Estate, a demo brand we built ourselves to show a trade we have no customer in yet.
Free every week: 3 posts, 1 video, 1 cross-post. No card, no trial clock. Free media carries a small watermark.
Why a real estate business's social media goes quiet
Not a discipline problem. A time-of-day problem.
- Listings arrive in bursts, and the account has to stay alive through the months when there is nothing new to show.
- The photographer's images are the best content you will ever have, and they are useful for about a week and a half.
- Every agent in the area posts the same just listed graphic, so nobody remembers whose listing it was.
- Referrals come from people who saw you working, and working looks like nothing at all from the outside.
What it does for a real estate business
Shipped features, described the way they land for your week.
Setup starts from your own site
SpeedRun imports your details, your colors, and the areas you list, straight from your web address. It reads your site, not a listing feed, so what it knows about you is what you have already published.
A campaign a week at no cost
Three image posts, one short video, and one cross-post every week on the free plan. For an agent that covers a listing, a room worth its own post, a walk-through clip, and a cross-post with room for a whole property.
Luxury listings and first-time buyers are not one voice
Your brand kit sets tone and reading level, and captions follow it. An agent working first-time buyers writes nothing like one working seven-figure listings, and the drafts should not pretend otherwise.
Built on your listing photography
Upload the photographer's files or your own phone shots and the generated posts are built around them. Nothing here invents a house, and nothing pulls an image from a listing you do not represent.
Every post clears you first
Posts wait in an approval queue, which is where a brokerage disclosure gets checked and a price change gets caught. Edit the caption, swap the photo, move it past the open house, or reject it outright.
One schedule across your accounts
Connect Instagram, Facebook, LinkedIn, X (Twitter), TikTok, YouTube, Threads, Pinterest, Bluesky, Google Business Profile, and WordPress. Instagram and Facebook carry most agents.
How to run a real estate agent's social media
Two rules first, because both are cheap to settle now and expensive to sort out after a post is live.
What you need
- The photographer's files, plus what you are licensed to do with them. Ask before the shoot.
- Your brokerage's rules on what has to appear on a public post.
- A short list of the streets you want to be known for.
- A phone, for everything the photographer was not there to see.
Settle the licensing and the disclosure
Listing photos are usually licensed to market that listing, not to sit in your feed forever, and most brokerages require their name on a public post. Both take one afternoon to establish and neither is pleasant to resolve after somebody complains.
Post one room, not the whole tour
A carousel of every room is a listing sheet and reads like one. A single photograph of the room that makes the house, with a line about why it works, is the post somebody stops on and forwards to the person they would buy it with.
Shoot the street a portal cannot
Portals have the floor plan and the price. What they do not have is which end of the block gets afternoon sun, where the school run backs up, and which coffee shop is worth the walk. That is the only ground where a local agent is not interchangeable.
Keep posting through the empty months
An account that goes quiet between listings is invisible at the moment somebody decides to sell. A closing, a pricing question you were asked twice this week, or a walk down a street you like keeps the page working with nothing new on the books.
Put your own face up more often than the houses
People choose an agent, and a page of property photography could belong to anyone in the office. A short clip of you answering the question a client asked yesterday does more work than another listing photo, because you are what is being chosen.
Turn the sold post into the story of the sale
A sold graphic is a scoreboard that nobody outside the business reads. What the seller wanted, what got changed before it went live, and how the offers came in is the same post rewritten as evidence, and a future seller can picture themselves in it.
Common mistakes
- The same just listed template every time, on the same graphic every other agent in the area is also using.
- Posting a property you do not represent without saying whose listing it is.
- Running the account as a wall of sold signs, which reads as a scoreboard rather than a reason to call.
- Reusing a photographer's images long after the listing closed without checking what you were licensed for.
- A prediction about where prices are going, with a number attached that you cannot point to a source for.
Post ideas a real estate business can repeat all year
Each one names the material you already have and how the caption starts. The sample captions are samples: swap in your own names, dates, and details.
The offer that almost came apart
A real moment from a deal, names left out, lets a future seller picture themselves in it.
A text post or a short clip telling one near-miss and how it got saved.
“The inspection found a roof issue and the deal almost died that afternoon. We got two bids, the seller credited the fix, and it closed on time.”
The pre-listing fix
The work a seller pays for is never seen, and showing it is the proof of the job.
The paint, the staging, the junk run, photographed before the listing photos.
“Two weekends of paint and one junk run before this house went up. That is why the photos look the way they do.”
A question you got asked twice this week
The same question, answered in public, is a post people save.
A short clip or text post answering the pricing or timing question the way you answer on the phone.
“Two sellers asked me this week whether to list now or wait. My answer starts with the same thing every time: it depends on the street.”
What a listing price actually is
The mechanism, in plain words, calms a buyer who thinks asking price is a promise.
A text post explaining asking price versus sale price, with one example from your own recent closings.
“The asking price is an opening position, not a promise about what the house will fetch. On the last few closings here, the gap looked different each time.”
What happens between offer and keys
The stretch buyers fear most, named in order, is the post that calms them.
A text post or checklist graphic walking inspection, appraisal, title, and close.
“After the offer comes inspection, then appraisal, then title, then keys. It takes weeks and most of it is just waiting on other people's desks.”
The cost people forget
One closing cost nobody budgets for, stated plainly, reads as doable instead of scary.
A text post on one line item, with roughly what it runs in your market from your own records.
“Transfer taxes catch first time buyers every time. It is a line item on the closing sheet that nobody mentioned at the open house.”
You, on camera, answering the question
The person who will answer the call is the one who should answer the question.
Thirty seconds of you answering last week's question out loud, one take.
“A few people asked about the spring market, so here it is in thirty seconds instead of a wall of text.”
One thing you love about the market
A single honest sentence about the place makes the feed read local instead of listed.
The coffee shop, the school run, or the block party, shot on a phone.
“The bakery on Fourth opens at six and the line is worth it. That is the block I tell first time buyers to walk before they decide.”
One number about the month, with its source
A single number stated plainly, with where it came from, beats any prediction.
Days on market or homes under contract in your area, pulled from your local MLS and named with the date. SpeedRun does not read the MLS; you pull the number, and the post is built around it.
“One number, not a prediction: I pulled this from the MLS myself this morning, and the date is on it. Ask me what it means for your street.”
Questions customers already ask
Every one of these arrives by phone or search anyway. Answer one in public each week and it becomes a post.
- How much is my house worth?
- Should I list now or wait?
- What do I need to fix before we list?
- What happens between the offer and the keys?
- How much are closing costs going to run me?
- How long will it take to sell?
- Can you show me this one on Saturday?
What the free plan gives a real estate business
One campaign a week, generated and scheduled, with no card and no trial clock. Media on the free plan carries a small watermark; paid plans remove it.
- 3 image posts
- 1 short video
- 1 cross-post
- 300 credits a month
Questions real estate agents ask
Does it connect to the MLS?
No. SpeedRun does not connect to the MLS or to any listing feed, and it does not pull property data from one. Photos and details come from what you upload or from your own website at setup, so a listing goes up when you put it up.
What do we post when we have nothing listed?
The area and the work. A street you know, a question you keep getting asked, what happened on a closing, what you would change about a house before listing it. The weekly campaign generates whether or not you have inventory, which is the point of it.
Our brokerage requires a disclosure line on every public post.
Every post stops in your approval queue before it publishes, so the line gets added and checked there. SpeedRun does not know your brokerage's compliance rules, and it is not going to enforce them for you.
Can it write the listing description too?
It writes social posts about a listing, not the listing copy itself, and the two are not the same job. What goes on the page is generated from your brand kit and your photos, and you edit anything before it goes out.
What does it cost to try?
The free plan costs nothing and does not ask for a card. It includes 300 credits a month and one free campaign a week, and media generated on the free plan carries a small watermark. Paid plans add credits and remove the watermark, and you can cancel any time.
Part of
Social media automation for service businesses
social media post ideas for real estate agents
New to the tools themselves? AI social media posting for real estate agents, explained covers what the category costs and where it stops.
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- How SpeedRun Social works
See a week for your listings
Give it your site, read what it drafts, and put up only the posts you would have written yourself between showings. There is nothing to pay.