Metricool pricing, read from the source
Metricool pricing for a one to three person shop
Starter starts at $25 a month billed monthly, or $20 a month billed annually, and Metricool prices per brand, not per person. A free plan sits at $0 a month.
Metricool prices per brand. On 18 September 2026, its pricing page listed a free plan at $0 a month, Starter from $25 a month billed monthly or from $20 a month billed annually, and Advanced from $67 a month billed monthly or from $53 a month billed annually, with Custom shown as "Let's talk" (metricool.com/pricing). The "from" price is the smallest brand tier in each plan: Starter starts at 5 brands, Advanced at 15.
The number that decides the bill is the brand count, not the headcount. A one-person business and a three-person business are each one brand, and Metricool lists team members as unlimited, so both pay the same Starter rate: $25 a month billed monthly, or $20 a month billed annually. The full table is below.
Every figure here was read off metricool.com/pricing on 18 September 2026 and links back to it. Nothing is restated from a review site, another roundup or an AI answer, and where the page quotes both a monthly and an annual rate, this page shows both and says which is which.
Where every number came from
- The pricing page opened on a Monthly/Annual toggle, defaulting to Annual with the note 'Annual (save up to 24%)'. On monthly billing it listed Free at $0 a month, Starter from $25 a month for up to 5 brands (or $45 a month for 10 brands), and Advanced from $67 a month for up to 15 brands ($107 a month for 25 brands, $210 a month for 50 brands). On annual billing Starter read from $20 a month for 5 brands (or $36 a month for 10), and Advanced from $53 a month for 15 brands ($85 a month for 25, $159 a month for 50). Custom was listed as 'Let's talk'. metricool.com/pricing, read 18 September 2026
- The free plan was listed at $0 a month and covered one brand, all social networks except LinkedIn and Twitter, up to 20 scheduled posts a month, 5 competitor profiles and 30 days of analytics, plus an AI social media assistant metered at 5 credits per brand a month and Metricool MCP. The FAQ read 'Yes! You can use Metricool for free, forever.' metricool.com/pricing, read 18 September 2026
- The page prices per brand, not per person. Its FAQ read 'Each brand in Metricool represents a business, brand, or customer', with one profile per social network under each brand, and the team and integrations table listed 'Team Members: Unlimited' across the plans. A footnote read 'The prices indicated do not include any applicable VAT.' metricool.com/pricing, read 18 September 2026
- Two paid add-ons sat below the plans: the Twitter/X add-on at $10 a month per connected account, and the Advanced Analytics add-on starting at 10 euros or 12 dollars a month on the free plan, and 30 euros or 36 dollars a month on Starter and Advanced. A footnote said unlimited scheduling may be limited by the Fair Use Policy. metricool.com/pricing, read 18 September 2026
What Metricool charges, tier by tier
Every price above is per brand, and Metricool publishes two rates, so each row shows the monthly-billed figure and the annual-billed figure side by side. The 'from' price is the smallest brand tier in that plan: Starter starts at 5 brands, Advanced at 15. A footnote on the page said prices do not include VAT.
| Plan | Billed monthly | Billed annually | Brands |
|---|---|---|---|
| Free | $0 | $0 | 1 brand |
| Starter | From $25 | From $20 | Up to 10 brands |
| Advanced | From $67 | From $53 | Up to 50 brands |
| Custom | Let's talk | Let's talk | Custom |
Source: metricool.com/pricing, read 18 September 2026
The one-brand math, in full
Metricool prices per brand, and one business is one brand no matter how many people run it, so the three rows are identical. Monthly billing is $25 a month, or $300 a year; annual billing is $20 a month, or $240 a year, a $60 saving. Team members are unlimited on every plan, so a second or third person does not change the bill.
| People | Billed monthly | Billed annually |
|---|---|---|
| 1 person | $25 a month / $300 a year | $20 a month / $240 a year |
| 2 people | $25 a month / $300 a year | $20 a month / $240 a year |
| 3 people | $25 a month / $300 a year | $20 a month / $240 a year |
What the entry tier does not include
LinkedIn and Twitter sit behind a wall
The free plan manages every network except LinkedIn and Twitter. Starter adds LinkedIn, but Twitter/X stays a paid add-on at $10 a month per connected account on every tier, and the free plan never gets either.
Advanced analytics is an add-on
The Advanced Analytics add-on starts at 10 euros or 12 dollars a month on the free plan, and 30 euros or 36 dollars a month on Starter and Advanced. Starter and Advanced include it only for the first 15 days, then it is extendable with the add-on.
Approval, roles and client seats are Advanced-only
The post approval system, team and client management, role management, customizable report templates, the Looker Studio connector and the Metricool API all sit on the Advanced plan, not on Free or Starter.
The free AI assistant is a credit counter
The AI social media assistant runs on credits: 5 per brand a month on Free, 20 on Starter, 35 on Advanced. Recurring scheduling needs no credits, but the AI writing is metered.
The free plan is permanent, not a trial
Metricool's free plan is $0 a month and never expires; its own FAQ says you can use it free forever. It covers one brand, every social network except LinkedIn and Twitter, up to 20 scheduled posts a month, 5 competitor profiles and 30 days of analytics.
It is not a trial window: nothing runs out after a set number of days. What is capped instead is the reach: one brand, no LinkedIn or Twitter, 20 posts a month, and the AI assistant at 5 credits per brand a month.
When Metricool fits, and when to look at SpeedRun Social
Metricool is a measurement and scheduling suite priced per brand. SpeedRun Social is a content generator priced flat per workspace. The honest split is the job, not the price.
Metricool
You measure more than you post
Metricool's dashboards, competitor analysis and scheduled reports are the product. If your week is spent reading analytics across several brands, its ladder matches the work.
You run several brands at once
Metricool prices by brand and its plans reach 50 brands. An agency sending clients a monthly report is buying exactly what its Advanced plan sells.
SpeedRun Social
You want the posts made, not only measured
SpeedRun Social generates the caption, image and video from your website and publishes after you approve. Paid plans are $49.99, $99.99 and $199.99 a month, flat per workspace rather than per brand, with image and video generation included on every tier.
You want a free plan that stays free
SpeedRun Social keeps a permanent free plan instead of a trial: 300 credits a month refilled forever, one free campaign a week (3 posts, 1 video, 1 cross-post), no card, watermarked media on free.
How this page was priced
The stake first: we build a social media tool that competes with Metricool, and this page exists so a buyer can read Metricool's price without wading through a sales pitch. The section just above names our product and where it fits; the numbers on the rest of this page stand on their own.
On 18 September 2026 every Metricool figure on this page was read off metricool.com/pricing, and each one links back to it. Nothing is restated from a review site, another roundup or an AI answer.
Metricool publishes both a monthly and an annual rate, so every paid price on this page shows both and says which is which. The one rate it does not publish is a per-person rate, because it does not charge per person.
The brand table is arithmetic: one business is one brand, and each cell is the tier's per-brand rate with the yearly column the same sum times twelve. content.test.ts recomputes every cell from the one constant per mode so a future edit cannot make the table disagree with itself.
There are no scores, stars, testimonials or customer counts on this page. We are new and have very few customers, and a rating would imply a bake-off nobody ran. Prices move, so open the linked page before any number here decides anything.
Questions about the Metricool price
How much does Metricool cost per month?
On 18 September 2026, Metricool's pricing page listed a free plan at $0 a month, Starter from $25 a month billed monthly (or $20 a month billed annually) and Advanced from $67 a month billed monthly (or $53 a month billed annually), with Custom shown as "Let's talk". Every price is per brand.
Does Metricool have a free plan?
Yes, and it is permanent. The free plan covers one brand, every social network except LinkedIn and Twitter, up to 20 scheduled posts a month, 5 competitor profiles and 30 days of analytics, with the AI assistant at 5 credits per brand a month. Metricool's FAQ says you can use it free forever.
How much does Metricool cost for a team of two or three?
The bill does not change with headcount. Metricool prices per brand and lists team members as unlimited, so a one, two or three person business on one brand all pay the same Starter rate: $25 a month billed monthly, or $20 a month billed annually. The three identical rows sit further up this page.
What is not included in Metricool's entry tier?
LinkedIn and Twitter are not in the free plan, and Twitter stays a $10 a month per account add-on on the paid tiers. Advanced Analytics is an add-on on every plan, included only for the first 15 days on Starter and Advanced. Post approval, roles, client management and the API sit on Advanced only.
Is Metricool priced per brand or per person?
Per brand. Each brand is one business, brand or customer, with one profile per social network under it. Team members are unlimited, so the people count does not move the bill; the brand count does.
Price it on your own feed
Run one real week of your own posts against a Metricool free account, then compare the two bills once the brand count settles.
Every Metricool figure on this page was read on 18 September 2026 from metricool.com/pricing. Prices move; the links above exist so you can check theirs and ours.