Metricool alternative

Metricool tells you how the feed did. SpeedRun gives it something to do.

SpeedRun Social generates the week's posts from your website and publishes them after you approve; its analytics stay light on purpose. The question this page turns on: do you need the chart, or the content underneath it?

Start freeSee real output

No account, no email, no card. One post from your own website.

Measurement assumes something got posted

Metricool's centre is the reading: dashboards across brands, competitor benchmarks, scheduled reports, and a free plan that keeps 30 days of analytics and 5 competitor profiles on one brand. Its Starter covered 5 brands for $25 a month on the day we checked, and the whole ladder is priced by how many brands you measure. The calendar schedules; the writing stays yours.

SpeedRun's centre is the making. The Brand Kit comes from your website, each week arrives as a generated campaign of 3 posts, 1 video and 1 cross-post, and publishing runs behind your approval. Reporting is thin by design, which is a real trade, and the table below prices it instead of hiding it.

Both products file themselves under social media management. The label hides the split that matters: one manages what got posted, the other makes sure something is posted at all.

The same week, run two ways

One of these tools measures your week. The other one builds it.

A week inside Metricool

A week inside Metricool is a week of looking. You connect your brands, and the tool assembles the numbers: how each account is performing, how competitors are doing, what the reports say. Dashboards, campaign views and scheduled reports pull the data into one tab, and the analytics side is where it is strongest. Then the content itself still has to be made. The calendar schedules posts, but the posts have to come from somewhere, and the dashboards will not write them for you.

A week inside SpeedRun

A week inside SpeedRun is a week of making. The tool read your website when you signed up, so each week it turns up with the campaign already built: image posts, a short video and a cross-post, captions written per platform, imagery from your own brand. You review, tweak and approve, and the posts publish natively. There is no dashboard to read first, because the deliverable is the posts themselves rather than a report about them.

Side by side, with sources

Every Metricool number below was read off metricool.com on 18 August 2026 and links to its source.

SpeedRun Social compared with Metricool, sourced from Metricool's own pages on 18 August 2026.
What to compareSpeedRun SocialMetricool
The free planA free plan, not a trial: one free campaign every week of 3 image posts, 1 short video and 1 cross-post, with the Brand Kit included and 300 credits a month that refill for as long as the account exists. No card is asked for. Media made on the free plan carries a small watermark that paid plans remove.The free plan was described as: "Manage 1 brand", manage social networks except LinkedIn and Twitter, "Schedule up to 20 posts per month", "Analyze 5 competitor profiles", "Access 30 days of analytics", an "AI social media assistant" and "Metricool MCP". The FAQ stated "Yes! You can use Metricool for free, forever."Source: metricool.com/pricing, read 18 August 2026
Where a post startsA post starts at your website. SpeedRun turns the site into a Brand Kit, then generates the caption, the image and the video from that kit, so nothing begins with a prompt library or a blank text box.The pricing page listed an "AI social media assistant" on the Free plan and "Custom AI assistant credits" on the Custom plan. The home page read "Use the AI assistant and say goodbye to blank pages" and "Our AI social media assistant is ready to spark ideas", and described reporting as "automated reports, AI analysis, campaign dashboards, and Looker Studio connection."Source: metricool.com, read 18 August 2026
Paid ladder$49.99 a month on Starter, or $39.99 a month billed annually. $199.99 a month on Pro, or $159.99 a month billed annually, and nothing quote-only sits above it.The pricing page listed four plans with a Monthly/Annual toggle labeled "Annual (save up to 24%)" and USD as the default currency. Free was listed at $0 a month. Starter was listed "from $25/month" monthly or "from $20/month" annually, with "Up to 5 brands for $25/month" and "Up to 10 brands for $45/month". Advanced was listed "from $67/month" monthly or "from $53/month" annually, with "Up to 15 brands for $67/month", "Up to 25 brands for $107/month" and "Manage up to 50 brands for $210/month". Custom was listed as "Let's talk!", and the page noted "The prices indicated do not include any applicable VAT."Source: metricool.com/pricing, read 18 August 2026
Making posts, or measuring themSpeedRun makes the posts; it does not build competitor benchmarks, multi-brand analytics dashboards or scheduled client reports. If the job is measuring a feed's performance across brands, count this row for Metricool.The home page described "Analytics (without the headache): Turn data into smart decisions" and to "Generate reports in minutes", and stated "Join over 3.5 million professionals who use Metricool".Source: metricool.com, read 18 August 2026

Every Metricool cell above is a quotation read off metricool.com on 18 August 2026 and linked back to its page. Prices, plan contents and platform lists change without notice; open their pricing page before a figure we copied down on one day decides anything for you.

When SpeedRun wins

The dashboard is full and the calendar is empty

Analytics on a quiet feed measure the quiet. When the posts are not getting made, SpeedRun generates them from your site and publishes them on approval, a job no report tab performs.

The image and the video are the missing labour

Metricool's AI assistant is there to spark ideas; producing the picture and the clip stays your work. Every SpeedRun tier generates both alongside the caption, free plan included, watermark until you upgrade.

One business wants one flat bill

Metricool's ladder counts brands under management. Our $49.99 Starter prices generation for one business, and connecting another platform never moves it.

Who SpeedRun is not for

SpeedRun does one narrow job. If any of these describe your week, we would rather tell you now than lose you two weeks in.

You measure more than you post

Metricool's dashboards, competitor analysis and scheduled reports are the product; SpeedRun makes the posts and reports far less. If your day is spent reading analytics and reporting to clients, their shape matches the work and ours does not.

A free plan for analytics, forever

Metricool offers a permanent free plan with analytics and competitor tracking, not a trial. Our free plan is about making posts, with a watermark on free media. If what you need for free is measurement rather than content, theirs fits and ours does not.

Many brands under one roof

Metricool prices by brand and lists plans that reach up to 50 brands. SpeedRun makes one campaign a week for one business's own brand. If you manage several brands and want them in a single dashboard, their ladder fits the work and ours does not.

Who should pick which

Four buyers, one sentence each. Some of these verdicts go to Metricool.

  • The agency sending ten clients a monthly report

    Metricool. Multi-brand dashboards and scheduled reports are its ladder; we report almost nothing.

  • The owner who has not posted since the spring rush

    SpeedRun. The next campaign generates from your site this week and waits for your approval.

  • The marketer who reads competitor benchmarks before coffee

    Metricool. Five competitor profiles come free on its $0 plan; we track no one.

  • The shop that needs media made and then posted

    SpeedRun. Caption, image and short video ship together in every campaign.

What switching actually costs

Metricool's history does not follow you out. Competitor lists, report templates and the analytics backlog stay behind, and a client who expects the monthly PDF will keep expecting it, so either keep a measurement tool in the stack or renegotiate the ritual before you cancel. Reconnecting the social accounts themselves is the same OAuth pass every tool uses.

What changes day to day is that content stops being the thing you assemble around the measuring. The first generated week lands after you connect your site, approval takes minutes, and the reports you give up are the honest price of the trade; this page said so in its own table.

Pricing philosophy

Metricool prices measurement by the brand: $25 covered 5 brands ($5 a brand) and the 10-brand card read $45 ($4.50 a brand). Our $49.99 Starter prices one business's generation instead, so a multi-brand reporter and a one-brand maker are reading different menus.

The two free tiers make the same point. Theirs measures one brand forever; ours generates for one brand forever with a watermark. Neither does the other's job, which is the cheapest honest summary of this comparison.

Our side is short: $49.99, $99.99 and $199.99 a month, every price published, and the pricing page is the canonical list.

Questions people ask on the way in

  • Is SpeedRun Social a drop-in Metricool replacement?

    For making the posts, mostly. Both tools schedule and publish natively. The difference is the centre of gravity: Metricool is built around analytics and reporting, while SpeedRun generates the campaign from your website and photos. What we do not replace is the measurement layer, competitor benchmarks and multi-brand dashboards. If analytics is why you are buying, read the concessions above before switching.

  • Metricool is an analytics tool. Does SpeedRun Social do analytics?

    Not the way Metricool does. SpeedRun makes and publishes the posts, and it does not build competitor benchmarks, campaign dashboards or scheduled client reports. If proving performance to clients in a report is the job, their dashboards are the tool for it and the concessions above already said so.

  • Do I have to write prompts?

    No. Setup asks for your website and pulls your services, colours and photography into a Brand Kit. Every post afterwards is generated from that kit. You can steer the output by editing the kit or any single post, but a blank text box is never the starting point.

  • Which platforms does it publish to?

    You can connect Instagram, Facebook, LinkedIn, X (Twitter), TikTok, YouTube, Threads, Pinterest, Bluesky, Google Business Profile, and WordPress, natively, on the schedule you approve.

  • How current are the Metricool figures on this page?

    Every figure was read off metricool.com's own home and pricing pages on 18 August 2026, and each claim links to the page it came from. We do not quote competitor numbers from review sites or roundups. Treat every number here as a snapshot, and recheck metricool.com before any figure on this page decides for you.

  • What does the SpeedRun Social free plan include?

    300 credits a month, refilled forever, and 1 free campaign a week: 3 posts, 1 video and 1 cross-post. No card is required. Media made on the free plan is watermarked; paid plans remove the watermark.

Keep comparing

Read the week, then decide

Connect the free plan and let a generated week land beside your Metricool dashboards. Keep whichever one moves your feed.

Start freeSee pricing

Metricool is a trademark of its respective owner and is not affiliated with or endorsed by SpeedRun Social. SpeedRun Social publishes this comparison and sells a competing product. Statements about Metricool are quotations from Metricool's own pages, each linked above and checked on 18 August 2026; prices and terms change, so verify them at metricool.com/pricing before deciding.