Sprout Social pricing, read from the source
What Sprout Social costs a small team
Start with the seat price: $79 per seat a month billed annually, or $99 billed monthly. Sprout multiplies that rate by every person on the team, and the full seat math is below, every figure read from sproutsocial.com/pricing on 18 September 2026.
Sprout Social prices per seat, and its entry plan is Essentials at $79 per seat a month billed annually, or $99 per seat a month billed monthly. The three named tiers above it are Standard at $199, Professional at $299 and Advanced at $399 per seat a month billed annually. The month-to-month rates, published on the same page, are Standard $249, Professional $399 and Advanced $499 per seat a month billed monthly. Enterprise is custom-priced on request.
The number that decides a small team's bill is the seat count, because Sprout multiplies by headcount. One person on Standard commits $2,388 for the year at the annual rate; three people commit $7,164. The full seat table is below.
Where every number came from
- The pricing page listed Standard at $199 per seat/month billed annually, Professional at $299 per seat/month billed annually and Advanced at $399 per seat/month billed annually, with Enterprise shown as custom pricing. Its own billing FAQ published the month-to-month rates at $249 per seat/month billed monthly for Standard, $399 per seat/month billed monthly for Professional and $499 per seat/month billed monthly for Advanced. sproutsocial.com/pricing, read 18 September 2026
- A new Essentials plan, marked NEW, sat beneath the three named tiers at $79 per seat/month billed annually, or $99 per seat/month billed monthly. Its card described it as created for social media professionals focused on simplifying publishing workflows, with up to 5 social profiles, optimal send times, and profile and post-level reporting. sproutsocial.com/pricing, read 18 September 2026
- The plan comparison grid listed social profiles at 5 for Essentials and Standard and unlimited for Professional and Advanced, 100 monthly AI agent credits per seat on all four, and brand keywords per group at not included on Essentials, 10 on Standard and Professional and 20 on Advanced. The mobile app was included on all four. sproutsocial.com/pricing, read 18 September 2026
- Every plan includes a monthly allowance of 100 Trellis credits per seat that resets each month. For extended AI use, Trellis Plus was priced at $28 per user/month on annual billing, or $35 per user/month on monthly billing. sproutsocial.com/pricing, read 18 September 2026
- The page's free offer was a trial, not a plan: "Try Sprout free for 30 days" with no credit card required. The plans listed were all paid per-seat tiers plus a custom-priced Enterprise. sproutsocial.com/pricing, read 18 September 2026
What Sprout charges, tier by tier
Every price above is per seat a month. The first number is the annual-billed rate; the parenthesised number is the month-to-month rate, which costs more per seat. Profiles are the social accounts one workspace can connect.
| Plan | Price per seat a month | Social profiles | What you get |
|---|---|---|---|
| Essentials | $79 per seat/month billed annually ($99 billed monthly) | 5 | Publishing workflow for one marketer: up to 5 profiles, send-time suggestions, profile and post-level reporting. |
| Standard | $199 per seat/month billed annually ($249 billed monthly) | 5 | Small teams: 5 profiles, a consolidated inbox, keyword and location monitoring, review management. |
| Professional | $299 per seat/month billed annually ($399 billed monthly) | Unlimited | High-engagement teams: unlimited profiles, message tagging, competitor and paid insights. |
| Advanced | $399 per seat/month billed annually ($499 billed monthly) | Unlimited | Cross-functional teams: AI-assisted replies, sentiment, the Sprout API and helpdesk integrations. |
| Enterprise | Contact for pricing | Unlimited | Large-scale operations: white-glove onboarding, a tailored plan, SSO setup and priority support. |
Source: sproutsocial.com/pricing, read 18 September 2026
What a small business actually pays
The monthly column is the annual-billed rate shown per month; the yearly column is the 12-month commitment it locks in. Sprout also publishes month-to-month rates, which cost more per seat and sit in the tier table above.
| Seats | Essentials | Standard |
|---|---|---|
| 1 person | $79 / $948 a year | $199 / $2,388 a year |
| 2 people | $158 / $1,896 a year | $398 / $4,776 a year |
| 3 people | $237 / $2,844 a year | $597 / $7,164 a year |
What the cheapest plan does not include
The Essentials tier is a publishing tool, not a full social suite. Five things a small team usually wants sit on the tiers above it.
No consolidated inbox
The shared inbox and collaboration tools start on Standard, one tier above Essentials.
No review management
Replying to and tracking reviews from inside Sprout starts on Standard.
No keyword or location monitoring
Watching brand keywords and locations starts on Standard; on Essentials the brand-keyword row reads not included.
No message tagging or competitor insights
Both start on Professional, two tiers above Essentials.
No AI Assist, sentiment, API or helpdesk
AI-assisted writing and replies, sentiment scoring, the Sprout API and helpdesk integrations start on Professional and Advanced.
Sprout has a 30-day trial, not a free plan
On the pricing page read for this page, the free offer was "Try Sprout free for 30 days" with no credit card required. When the 30 days end you are asked to pick a plan and enter payment, so the trial is a clock, not a tier.
There is no permanently free plan in the list. Every tier from Essentials up is paid per seat, and Enterprise is custom-priced on request.
Who Sprout fits
The stake first: we build SpeedRun Social, and we are new with very few customers. A price sheet written by a rival is worth reading only when the rival says so before the numbers, so this page names when Sprout is worth its seat price before it names what we charge.
Choose Sprout when
Social is someone's job
If a person or a team answers the internet all day, Sprout's consolidated inbox, review management and per-seat collaboration are the tools they are actually missing. The per-seat bill is a payroll line, not a surprise.
Several people share the accounts
Sprout sells seats because a seat is a person with a login. When three people genuinely split the work, the per-seat price buys real coordination instead of one shared password.
You report social upward
Sentiment, competitor benchmarks and the API sit on Sprout's higher tiers because somebody has to show a chart to a department. If that is your week, the higher tiers earn their keep.
Look at SpeedRun Social when
The posts are not getting made
SpeedRun Social reads your website, builds a Brand Kit and drafts a week of finished posts you approve before anything publishes. That is the step Sprout assumes already happened.
You want a free plan, not a clock
SpeedRun Social keeps a permanent free plan: 300 credits a month refilled forever, one free campaign a week (3 posts, 1 video, 1 cross-post), no card, watermarked media on free. Nothing expires and no card is asked for, so the plan you evaluate on is the plan you can keep.
You would rather pay per business than per seat
Paid plans are $49.99, $99.99 and $199.99 a month, flat per workspace and not per user, with image and video generation included on every tier.
Questions about the Sprout price
How much does Sprout Social cost?
On 18 September 2026, sproutsocial.com/pricing listed Essentials at $79 per seat a month billed annually ($99 billed monthly), Standard at $199 billed annually ($249 billed monthly), Professional at $299 billed annually ($399 billed monthly) and Advanced at $399 billed annually ($499 billed monthly). Enterprise is custom-priced, with no public figure.
Does Sprout Social have a free plan?
No. Its free offer is a 30-day trial with no credit card required; when it ends you pick a paid plan and enter payment. There is no permanently free tier in the list, and every plan from Essentials up is paid per seat.
What does the cheapest Sprout plan include?
Essentials, at $79 per seat a month billed annually, includes up to 5 social profiles, optimal send times, profile and post-level reporting and the Trellis AI assistant. It does not include a consolidated inbox, review management, message tagging, competitor insights or brand keywords; those start on Standard and above.
Is Sprout priced per seat or per account?
Per seat. Every tier is priced per seat a month, so the bill multiplies with headcount. A three-person team on Standard at $199 per seat a month billed annually is $597 a month billed annually, or $7,164 a year; the same three seats month-to-month cost $249 each billed monthly, or $747 a month.
What is the difference between annual and monthly billing?
Sprout publishes both. Annual billing is a one-time upfront payment for the year and costs less per seat; monthly billing costs more per seat but carries a shorter commitment. The page's own FAQ listed the monthly rates as Essentials $99, Standard $249, Professional $399 and Advanced $499 per seat a month billed monthly, against the annual rates of $79, $199, $299 and $399.
What do the Trellis credits cost?
Every plan includes 100 Trellis AI credits per seat each month, resetting monthly, at no extra charge. If a team needs more, Trellis Plus was priced at $28 per user a month on annual billing, or $35 per user a month on monthly billing.
The output behind the flat price
Three posts from the pipeline we sell, hosted on our own site, one per local service trade.
Copperline Plumbing
Demo brand
Copperline Plumbing Van's loaded and we're heading out before sunrise. Drain machine, water heater tools, leak detection kit, shop towels, drop cloths.
PlumbingGenerated
Mile High Tidy
Demo brand
Mile High Tidy A clean kitchen is a quiet kitchen. No sticky counters, no cloudy faucet, no mystery crumbs under the toaster.
CleaningGenerated
Larkspur & Lane Salon
Demo brand
Larkspur & Lane Salon Foils and bowl, hour two of a full highlight. This is the part nobody sees on the grid.
SalonGenerated
Real output from the pipeline we sell, hosted on our own site, with the business each post was made for named on its card. Every card is marked "Demo brand": a fictional business we built to show a trade we have no customer in yet.
Price it on your own team
Run one real week of your own posts through the free plan beside a Sprout trial, then compare the two bills once the seat math settles. Ours is the entry with no countdown on it.
Every Sprout figure on this page was read on 18 September 2026 from sproutsocial.com/pricing. Prices move; the links above exist so you can check theirs and ours.