Ranked for mortgage brokers

Best social media tools for mortgage brokers in 2026

Eight tools ranked by the two questions a mortgage broker has to ask of every one of them: does it draft the numbers I have to check, and does it post for me when there is no house to photograph? Every price was read from the vendor's own page on one named date, by a company that sells one of the eight and says so first.

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We rank first here, and the entry under our name says why in plain words. The free plan is 300 credits a month refilled forever, one free campaign a week (3 posts, 1 video, 1 cross-post), no card, watermarked media on free.

What does a mortgage broker post when there is no house to photograph and every rate in the caption is already stale by Monday? SpeedRun Social, our own product, is built for that week: it drafts from the broker's loan programs and holds each post for review before anything publishes.

Disclosure, before the ranking: we build SpeedRun Social, and it sits first here because it is the only tool on this page that drafts from a broker's own loan programs and holds every post in a review queue the broker must release. Where a rival is the better choice, the entry says so: Ocoya does the write-and-post job for less money, and NiceJob chases the past-client reviews this product does not. Every price below was read off the vendor's own page on 15 September 2026.

One more thing before the prices: these eight are not one kind of software. Two write the post, three only post what somebody at the brokerage already wrote, and three do something adjacent to both. The comparison table below answers the two questions for all eight at once, and the ranked list under it gives each tool its best-for line and its real, cited price.

Two questions, eight answers

The ranking below runs on the same two columns. Every row says whether the tool drafts the numbers a broker has to check and whether it posts when there is no house to photograph, so the order is visible before the first card is read.

ToolDoes it draft the numbersDoes it post without a photo
SpeedRun SocialYes, from the broker's loan programsYes, after the broker approves
OcoyaYes, the caption and the imageYes, on its cheapest tier
NiceJobNo, it shares the reviews insteadYes, auto-shares to Facebook and X
Vista SocialNo, it posts what the broker writesYes, plus reviews and an inbox
BufferNo, it posts what the broker writesYes, with a free tier
PublerNo, it posts what the broker writesYes, for a few dollars
Predis.aiYes, the most media per dollarOnly on its dearer tiers
MetricoolNo, it posts what the broker writesYes, plus the numbers

Eight tools, ranked by what survives a broker's week

Every priced claim links to the vendor page it was read from, with the date. Each entry is quoted in every billing mode we could confirm, and the one vendor that prints monthly only is named rather than guessed.

  1. SpeedRun Social

    our product

    AI content generator with an approval queue

    The one that drafts the numbers and waits for the broker

    It reads the broker's own website into a brand kit, drafts the caption and the image and a short video from the loan programs the broker actually sells, then holds every one in an approval queue until the broker releases it. That review step is not a convenience here; it is the difference between a social post and a compliance problem, and it is why this entry opens the list. Disclosure: this is our product, on our own list, and it is ranked first because the queue is the one thing a broker cannot skip.

    What it costs
    Free plan: 300 credits a month refilled forever, one free campaign a week (3 posts, 1 video, 1 cross-post), no card, watermarked media on free. Paid plans are $49.99, $99.99 and $199.99 a month billed monthly, or $39.99, $79.99 and $159.99 a month billed annually. speedrunsocial.com/pricing, checked 15 September 2026
    Best for
    A broker who wants a week of posts drafted from their own loan programs, with every caption waiting for a broker's sign-off before anything publishes, and a free plan to watch that happen before paying.

    Where it stops

    The approval queue means a human still has to sit down and approve, which is the point but also the bottleneck: the tool drafts the week and the week still waits on a broker's calendar. Free-plan media carries a watermark, there is no review monitoring and no shared inbox, and we are the youngest product on this page with a customer list you could read in a minute. A broker whose real problem is unanswered past-client reviews should read NiceJob's entry first. speedrunsocial.com/pricing, checked 15 September 2026

  2. Ocoya

    AI content generator

    The cheapest tool that writes and posts, minus the review gate

    It generates the image and the caption together and schedules them, and it does that on its cheapest tier rather than holding publishing back for a dearer one. For a broker who wants the whole write-and-post job handled for the smallest monthly number, it is the honest alternative to our own entry, and it costs less than our cheapest paid plan.

    What it costs
    Its plan cards list Starter at $29 a month billed monthly for 1 user, 5 social profiles and 300 credits, Team at $79 a month billed monthly for 5 users and 20 profiles, and Agency at $199 a month billed monthly for 20 users and 100 profiles. A Yearly control labelled 2 months free sits beside Monthly, and the yearly totals the page carries are $290 a year for Starter, $790 for Team and $1,990 for Agency. Every plan starts with a 7-day trial, and there is no free plan. ocoya.com/pricing, checked 15 September 2026
    Best for
    A broker who has decided the approval queue is not worth the price difference, and wants the caption and the image produced and posted for the lowest monthly figure on this page.

    Where it stops

    There is no free plan, only a 7-day trial, and the pricing page names no approval step and no loan-program drafting, so the review a broker's rules require stays a manual step somewhere else. The 300 credits on its Starter tier are shared across the team, and a broker who sells more than one loan program is still writing the part that makes the post sound like their own shop. ocoya.com/pricing, checked 15 September 2026

  3. NiceJob

    Review and referral platform

    The one that turns past clients into the feed

    It does not draft a single rate explainer or program post. What it does is chase the reviews a broker's past clients leave and share the best of them to Facebook and X automatically, which is the content a mortgage broker's referrals actually run on. On the question this list ranks last on, keeping the reviews flowing and answered, it leads, and a broker losing referrals to silence should read this entry before our own.

    What it costs
    Its plan cards list Starter at $75 per month and Pro at $125 per month, both in U.S. dollars, with no annual mode printed anywhere on the page. Both are marked free to start with a 14-day trial, and a Sites add-on is priced at $99 per month plus a $199 setup fee. The page's feature list puts Social Sharing on both tiers, auto-sharing the best reviews to Facebook and X. get.nicejob.com/pricing, checked 15 September 2026
    Best for
    A broker whose book is built on referrals, who would rather have five fresh client reviews than a month of rate graphics, and who already writes the few posts they do put out.

    Where it stops

    It will not draft a rate explainer, a down payment guide or a first-time buyer tip; its content is the reviews and referrals it collects, so a broker who wants original posts still needs another tool for those. Its monthly-only pricing means $75 a month is the entry price with no annual discount to wait for, and the auto-share is limited to Facebook and X, with Instagram and LinkedIn left to a manual share. get.nicejob.com/pricing, checked 15 September 2026

  4. Vista Social

    Scheduler with review management

    The one that also runs reviews and an inbox

    The only tool on this list whose plan cards name review management and a social inbox alongside publishing, and whose top tier lists brand safety and compliance by name. It makes no images or video, so it ranks behind the tools that write, but on the question this list does not rank on, keeping the broker's reviews answered and its messages caught, it is the strongest name here after NiceJob.

    What it costs
    Its plan cards open on the yearly figures, and its comparison table prints a Monthly price row and a Yearly price row so both modes are stated. Professional read $79 a month billed monthly, or $64 a month printed as $758 a year, for 15 social profiles and 2 users. Advanced read $149 a month billed monthly, or $120 a month printed as $1,430 a year, for 30 profiles and 4 users. Scale read $349 a month billed monthly, or $304 a month printed as $3,638 a year, for 70 profiles and 8 users. Every tier is marked free for 14 days with no card required, and an X add-on is priced at $29 a month. vistasocial.com/pricing, checked 15 September 2026
    Best for
    A brokerage where somebody already answers reviews and messages every day, where the quietest leak is an unanswered review rather than an empty feed, and where compliance is already someone's named job.

    Where it stops

    There is no free plan, and $79 a month billed monthly is the highest entry price on this page, roughly what two other tools here cost combined to do the writing and posting a broker cannot do alone. Its cheapest tier is sized at 15 social profiles and 2 users, which a single broker will not use, so a small shop pays for an agency's shape. It also generates no images or video, so the empty feed stays empty while the inbox is full. vistasocial.com/pricing, checked 15 September 2026

  5. Buffer

    Scheduler

    The free queue, for a broker who writes their own posts

    A calendar and a queue with very little standing between the two, and a free tier that never turns into a bill for a single broker running a page and a Google Business Profile. It will publish whatever the broker writes, and it will not write any of it, so it earns its place for the broker whose bottleneck is scheduling rather than drafting.

    What it costs
    Its page prints both billing modes, with a Monthly and a Yearly control. With Monthly selected, Essentials read $6 a month billed monthly and Team $12 a month billed monthly, each per channel. With Yearly selected, Essentials read $5 a month printed as $60 billed yearly and Team $10 a month printed as $120 billed yearly, each badged save 2 months. A free forever tier covers 3 channels with 10 scheduled posts per channel, 100 ideas and 1 user. buffer.com/pricing, checked 15 September 2026
    Best for
    A broker who already writes their own posts and only needs them queued, or who wants to start for nothing and decide later whether posting is worth paying for.

    Where it stops

    It creates no images or video and writes no caption, so somebody at the brokerage still has to do the drafting this list ranks. Billing is per channel, so a second location's Facebook page is a second bill, and the monthly-billed figure only appears after the Monthly control is clicked, so a broker who pays month to month should confirm $6 rather than $5 before assuming. buffer.com/pricing, checked 15 September 2026

  6. Publer

    Scheduler

    Cheapest paid plan here, and it posts to Google

    A scheduler priced per social account rather than per seat, which suits a broker who runs one Facebook page and a Google Business Profile and little else. Its plans page names Google Business Updates among the things it publishes, so a post can go to the profile a person searching for a local lender finds first.

    What it costs
    Its plans page prints both modes inside the same card. Professional read $5.00 a month billed monthly or $4.00 a month billed yearly, and Business read $10.00 a month billed monthly or $8.00 a month billed yearly. A free forever tier is listed at $0.00 with 1 user, 1 workspace, 3 social accounts excluding X, 10 scheduled posts per account and 24-hour post history. Professional carries a 7-day trial and Business a 14-day one. publer.com/plans, checked 15 September 2026
    Best for
    A broker who writes their own captions and only wants them queued for a few dollars a month instead of posted by hand, and who needs the map result fed as much as the feed.

    Where it stops

    It generates no images and no video, so a broker with no photo library stays with no photo library. The free tier excludes X entirely and holds published posts for only 24 hours, and pricing is per social account, so a broker with several branded profiles pays per profile. A broker still writes every caption and checks every number itself. publer.com/plans, checked 15 September 2026

  7. Predis.ai

    AI content generator

    Most generated media, if the broker presses publish itself

    It turns a line of text into images, carousels and short video with captions attached, and its cheapest tier buys more generated media than anything else here. For a broker who wants a month of rate graphics and first-time buyer explainers made for them and is willing to post them by hand, it is the volume pick. The catch is in the tier list: the entry price does not include the posting.

    What it costs
    The page opens on Annually with a 30% off badge. Billed annually, Core read $24 a month printed as $288 a year, Rise $55 a month printed as $664 a year, and Enterprise+ $212 a month printed as $2,540 a year. Billed monthly, the same three read $32, $79 and $249 a month. Core carries 1,300 credits a month, which the page translates as about 86 images or 9 videos, and the trial is 7 days with a card taken and charged when the trial ends. predis.ai/pricing, checked 15 September 2026
    Best for
    A broker who wants a month of branded graphics and is happy to post them by hand, or who already runs a scheduler and only needs the creative made.

    Where it stops

    The cheapest tier will not post for the broker. Core is listed as No Auto Posting, so automatic publishing starts at Rise, which is $79 a month billed monthly or $55 a month billed annually. The pricing page shows no free plan, and the trial charges the card when the week ends unless the broker cancels, so the real entry price for a broker who wants this to run unattended is the Rise number rather than the Core one. predis.ai/pricing, checked 15 September 2026

  8. Metricool

    Scheduler with analytics

    Scheduling plus the numbers, now priced in euros first

    A scheduler with analytics and competitor tracking attached, and Google Business Profile named on the pricing page. A broker who wants to know whether posting is doing anything, rather than only that it happened, is paying for the reporting half as much as the publishing half. It ranks last because it makes nothing and its page now opens in a currency a U.S. broker has to convert.

    What it costs
    Its plans page defaults to euros, with a USD selector, and it renders both currencies and both billing ladders at once. Billed annually, under the page's save up to 24% label, Starter read from $20 a month for up to 5 brands and $36 for 10, and Advanced from $53 a month for 15 brands, $85 for 25 and $159 for 50. Billed monthly, Starter read from $25 a month for up to 5 brands and $45 for 10, and Advanced from $67 a month for 15 brands, $107 for 25 and $210 for 50. A free tier is listed at $0 a month covering 1 brand, every network except LinkedIn and X, up to 20 scheduled posts a month, 5 competitor profiles and 30 days of analytics. metricool.com/pricing, checked 15 September 2026
    Best for
    A broker large enough to care whether the posts move anything, with somebody willing to read a monthly report and to switch the pricing page to dollars first.

    Where it stops

    It makes no images or video either, and its entry ladder starts at five brands, which is four more than a single broker usually has, so the cheapest paid tier is priced for an agency and sold to a broker at the same number. The free tier caps scheduling at 20 posts a month and leaves out LinkedIn and X, and the page opens in euros, so a U.S. broker has to switch the currency selector before the numbers mean anything. metricool.com/pricing, checked 15 September 2026

How this list was put in order

The stake first: we build SpeedRun Social, and it is entry one on this list. A vendor's roundup earns a broker's time only when the vendor says so before the ranking rather than in a footnote under it. It is said here, and the reason it ranks first is written into the criterion below rather than assumed.

Every figure on this page was read from the vendor's own pricing page on 15 September 2026, fetched in a browser with the address bar checked against the address requested before a single number was read. Nothing here comes from a review site, another roundup or an assistant's answer.

Where a vendor publishes a monthly price and an annual one, both are quoted, because several of these pages open with the annual figure already selected. Ocoya prints a monthly price and a yearly total, and both appear in its entry. Buffer hides its monthly-billed figure behind a Monthly control, so its entry quotes the $6 and $12 read after clicking it rather than the yearly-equivalent $5 and $10 the page opens on. NiceJob prints a single monthly price with no annual mode at all, and its entry says so.

The ranking runs on two questions, because a mortgage broker's constraint is not price and not who holds the camera. It is the numbers and the rules: a rate quoted without its APR, or a program described loosely, is a licensing problem rather than a typo, and there is no job-site photo to fall back on. So each tool is judged first on whether it drafts the numbers a broker has to check, second on whether it posts for the broker when there is no house to photograph, and then on the cheapest plan that does both. The two columns in the table make that call visible on every row.

That rule puts us first, and it would put NiceJob first on a different question, because a broker's referrals come from past clients, and NiceJob is the only tool here whose whole job is chasing those reviews and sharing them. Ocoya does the write-and-post job for less money, and a broker who writes their own posts and only needs them queued should look at Buffer or Publer instead.

No stars, no scores, no customer counts, ours least of all. We are a young company, and putting a number out of five beside eight products would describe a trial nobody ran. Every figure was true on one morning in September; open the links before any of them decides a purchase.

Questions mortgage brokers ask about this list

  • What is the best social media tool for mortgage brokers?

    SpeedRun Social, our own product, for a broker who wants the post drafted from their own loan programs and held for review before it publishes. Ocoya does the write-and-post job for less money and is the better choice for a broker who does not need the review queue. NiceJob is the better choice when unanswered past-client reviews cost more than an empty feed. Every price below was read on 15 September 2026.

  • Can I post today's mortgage rates on social media?

    Posting rates is legal, and it is also where brokers get into trouble: quote a rate without its APR, or describe a program loosely, and the post can run into advertising rules a state or the CFPB enforces. What a tool can do is make the review easier. SpeedRun Social holds every draft in an approval queue until a broker releases it. The rest post on a schedule or on demand and leave the check to whoever is logged in. A broker still has the final word on every number either way.

  • Which of these write the post for a mortgage broker, and which only post what I write?

    Three write it: SpeedRun Social drafts from the broker's own loan programs, Ocoya generates the image and the caption together, and Predis.ai turns a line of text into images, carousels and short video. Five only post what somebody wrote: NiceJob shares the reviews, and Vista Social, Buffer, Publer and Metricool publish whatever the broker uploads. Predis.ai sits on the line, because its Core tier writes the media but is listed as No Auto Posting.

  • Is there a free social media tool for mortgage brokers?

    Four on this list keep permanent free plans rather than countdowns. Buffer's covers 3 channels with 10 scheduled posts per channel and 1 user. Publer's is free forever with 1 workspace, 3 social accounts excluding X and 10 scheduled posts per account. Metricool's covers 1 brand and up to 20 scheduled posts a month, without LinkedIn or X. Ours is 300 credits a month refilled forever, one free campaign a week (3 posts, 1 video, 1 cross-post), no card, watermarked media on free. Ocoya runs a 7-day trial, NiceJob runs a 14-day trial, Predis.ai runs a 7-day trial that charges the card when it ends, and Vista Social runs a 14-day trial with no card required.

  • What is the cheapest social media tool for a mortgage broker?

    On the pages read on 15 September 2026, the cheapest paid plan of any kind was Publer Professional at $5.00 a month billed monthly or $4.00 a month billed yearly, followed by Buffer Essentials at $6 a month billed monthly or $5 a month billed yearly. The cheapest way to have the post written for you was Ocoya Starter at $29 a month billed monthly. Four tools on this list keep a permanent free tier rather than a trial: Buffer, Publer, Metricool and ours.

  • Do any of these post to a mortgage broker's Google Business Profile?

    On the pages read on 15 September 2026, Ocoya's integrations list named Google Business, Publer named Google Business Updates among the things it publishes, Buffer listed Google Business Profile among its supported channels, and Metricool named Google Business Profile on its pricing page. This matters for a broker, because a person searching for a local lender taps the map result first. Check the vendor's own integrations page before buying on this point, because a pricing page is not an integration list.

  • How much should a mortgage broker budget for social media software?

    On the figures read on 15 September 2026, a broker doing this properly lands between nothing and $79 a month. Buffer and Publer keep free tiers, Publer Professional was $5.00 a month billed monthly or $4.00 billed yearly, Ocoya Starter $29 a month billed monthly, and Vista Social Professional $79 a month billed monthly or $64 billed yearly. Our own ladder is Paid plans are $49.99, $99.99 and $199.99 a month billed monthly, or $39.99, $79.99 and $159.99 a month billed annually. Try two of the free tiers on one real week first, and pay only once one of them earns it.

Keep reading

Try it on one week of your own posts

The free plans and trials above exist so a broker can put one real week through two tools and compare what comes out. Ours is the entry with no countdown on it, and every post waits in an approval queue until a broker releases it.

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Every vendor figure on this page was read on 15 September 2026. Prices move; the links exist so you can check theirs and ours.