For accountants
Social media for accountants
Every accounting client forgets the same dates on the same schedule. Quarterly estimates, the extension cutoff, and year-end close are fixed, which means the firm's posting plan was written before anyone sat down to write it. SpeedRun Social drafts each reminder ahead of the date in your firm's voice and holds it for your sign-off. The weekly campaign is free.
Free every week: 3 posts, 1 video, 1 cross-post. No card, no trial clock. Free media carries a small watermark.
What it makes for a accounting firm
Alder Creek Accounting
Demo brand
Alder Creek Accounting
Demo brand
Alder Creek Accounting
Demo brand
Real generator output for Alder Creek Accounting, a demo brand we built ourselves to show a trade we have no customer in yet.
Why a accounting firm's social media goes quiet
Not a discipline problem. A time-of-day problem.
- Every client swears the documents will come in early this year, and the same folder of receipts still lands the week the deadline hits.
- The busy season that pays for the firm's year is the exact stretch when nobody has a spare minute for the page.
- Quarterly estimate dates arrive on a schedule the whole profession knows by heart, and clients still miss them, because nobody reminded them anywhere they actually read.
- The feed goes silent from January to the filing deadline, which is precisely when people are searching for an accountant.
- The work itself is confidential, so the page cannot show it the way a builder shows a finished deck.
What it does for a accounting firm
Shipped features, described the way they land for your week.
Setup reads the services you already list
Give SpeedRun your web address and it imports the firm's details, your colors, and the services on the page. If the site says bookkeeping, payroll, and small business tax, the first drafts talk about those rather than finance in general.
One campaign a week, every week of the year
Three image posts, one short video, and one cross-post every week on the free plan. For a firm that can be a deadline reminder timed ahead of the date, a plain-words explainer clip, and a cross-post carrying the document checklist clients keep losing.
A tax practice and a bookkeeping shop do not read alike
Tone, reading level, and the words you use with clients come out of your brand kit. A firm that writes gently to nervous first-time filers and one that writes to business owners keep their own registers, and each platform gets its own caption rather than one paragraph pasted everywhere.
Built on your office, not stock calculators
Generated images are built around what you upload: the office, the team, your logo and colors. Setup can pull the photos already on your site, and nothing on the page needs a client's paperwork or a stranger's desk in it.
Review before filing is already how the firm works
Every post waits in a queue until someone at the firm signs off. A profession that reads every return before it goes out does not need convincing on this step. Edit the wording, swap the image, reschedule, or reject.
Publishes where clients and referrals both check
Connect Facebook, Instagram, LinkedIn, X, TikTok, YouTube, Pinterest, Google Business Profile, and Mailchimp. LinkedIn reaches the business owners and referral partners who send work, and Mailchimp can put the same deadline reminder in front of the client list you already email.
How to run an accounting firm's social media
The filing calendar is public, repeats every year, and is forgotten by every client on it, which makes it a posting schedule nobody at the firm has to invent.
What you need
- The filing dates your clients actually face, listed for the whole year: quarterlies, extensions, year-end payroll forms.
- The questions clients email you every single season, saved as they arrive instead of remembered in the off-season.
- One person at the firm who reads every post before it publishes, named now rather than found in March.
- Photos of the office and the people in it, which are the images that need nobody's consent.
Post the deadline before the client feels it
Work backward from each filing date. A reminder about quarterly estimates lands a few weeks ahead, while a client can still gather documents calmly, and the caption says what to send rather than what the rules mean. On the day itself, the reminder is already for next time.
Explain one term per post, and stop at the definition
An extension is more time to file, not more time to pay. What an estimated payment covers. What the firm needs before it can start. Each of those is a post that defines the term in plain words and then stops, because the next sentence would be advice about somebody's situation, and that belongs in a meeting with their file open.
Show the calendar, not the workpapers
Everything a firm handles is confidential, so the feed shows the rhythm instead: the season opening, the office in the long weeks, the quiet day after the deadline. Clients cannot be shown the work, and they can be shown that the firm runs on a calendar it takes seriously.
Write the document checklist clients keep asking for
Every firm answers the same what-should-I-bring email in waves. One cross-post listing the documents for a typical return, published as the season opens and again before the extension run-up, replaces a pile of those replies and is the post clients actually save.
Break the silence in the off-season
The weeks after the deadline are when a business owner unhappy with their current accountant goes looking for a new one, and most firm pages are a wall of season posts that stopped in spring. A post about bookkeeping cleanups, payroll setup, or what the firm does in summer says the practice is open all year.
Common mistakes
- Posting the reminder on the deadline itself, when the only clients reading it are already late.
- Writing captions at the reading level of the code. The reader is a person who dreads this season, not a colleague.
- Answering a tax question in the comments. The right answer depends on the return, and the comment section has not seen the return.
- Going dark from spring to January, which tells a prospect comparing firms that nobody is home.
What the free plan gives a accounting firm
One campaign a week, generated and scheduled, with no card and no trial clock. Media on the free plan carries a small watermark; paid plans remove it.
- 3 image posts
- 1 short video
- 1 cross-post
- 300 credits a month
Questions accountants ask
What should an accounting firm post on social media?
Deadline reminders timed ahead of each filing date, plain-words posts that define one term and stop, the document checklist clients ask for every season, and the people who do the work. None of it touches a client's numbers. The free weekly campaign gives you three image posts, one short video, and one cross-post a week to spend on it.
Will the posts give tax advice?
No, and they must not. SpeedRun drafts social posts from your brand kit; it does not know tax law, and nothing it writes is tax advice for your clients or anyone reading. Deadline reminders and definitions are as far as a public post should go, and the approval queue is where a caption that drifts past that line gets caught by someone at the firm.
Does it connect to QuickBooks, Xero, or our tax software?
No. SpeedRun Social does not connect to QuickBooks, Xero, Drake, or any accounting or tax preparation system, and it never sees client records or returns. It reads your public website once at setup and works from your brand kit and the photos you choose to give it.
Nothing we do is photogenic. What do the images show?
The office, the team, your colors, and generated graphics built around them. Setup can pull the images already on your site. A deadline reminder does not need a photograph of a return, and confidentiality means it should not have one anyway.
What does it cost to try?
The free plan costs nothing and does not ask for a card. It includes 300 credits a month and one free campaign a week, and media generated on the free plan carries a small watermark. Paid plans add credits and remove the watermark, and you can cancel any time.
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- How SpeedRun Social works
Let the calendar do the planning
Connect the firm's website, name the reviewer, and read the first week it drafts before anything publishes. The free plan takes no card.