Ranked for physical therapy clinics

Best social media tools for physical therapists in 2026

Eight tools ranked by how much of a week of patient education appears on Google and the feeds without pulling a clinician off the treatment floor, with every price read from the vendor's own page on one named date by a company that sells one of them and says so before the ranking.

Start free

Ours is entry two, not entry one. It starts free every week: 3 posts, 1 video, 1 cross-post, plus 300 credits a month refilled forever. No card asked for, and free-plan media carries a small watermark.

Three surfaces bring a physical therapy clinic its next patient: Google Business Profile, where a sore back gets searched, and Facebook and Instagram, where discharged patients still scroll. Buffer covers all three free and opens this list, at $6 a month billed monthly per channel once a clinic grows past the free tier (buffer.com/pricing, read 15 September 2026).

SpeedRun Social, our own product, sits second. Buffer is ranked above us because a physical therapist who will film a thirty-second exercise demo does not need us, and Buffer covers the same three surfaces for less. The other six are ranked below, every price was read off that company's own page on 15 September 2026, and the rule that produced the order is spelled out under them.

The eight tools, ranked by how much they cover

Every priced claim below links to the vendor page it was read from and the date it was read. Where a vendor publishes a monthly price and an annual one, both are quoted, because five of these pages open with the annual figure already chosen for you.

  1. Buffer

    Publishes what somebody at the clinic already wrote and filmed

    Free cover for the three surfaces a patient actually sees

    It asks a physical therapy clinic almost nothing to start, and it puts the calendar and the queue between a phone camera roll and the feeds without asking anyone to learn a second program. Its free tier covers the exact three surfaces a clinic needs, Facebook, Instagram and Google Business Profile, and its AI Assistant helps write the caption while a clinician films a thirty-second exercise demo.

    What it costs
    Its billing control ships with Yearly already selected. In that state Essentials read $5 per channel per month printed as $60 billed yearly, and Team $10 per channel per month printed as $120 billed yearly. Clicking Monthly changed the same two to $6 and $12 per channel per month, each labelled Billed monthly. A free forever tier covers up to 3 channels with 10 scheduled posts per channel, 100 ideas, 1 user account, an AI Assistant and 30 days of insights; paid tiers carry a 14-day trial. buffer.com/pricing, read 15 September 2026
    Best for
    A single-location clinic that wants to show up in a physical therapy near me search and keep a steady feed without a marketing hire, and that already films its own exercise demos on a phone.

    Honest limitation

    It generates no images and no video, so somebody at the clinic still has to film the demo and write the first draft, which the AI Assistant then cleans up. Billing is per channel, so a clinic that adds a second location's Facebook page pays twice, and the page states that channels connected while on the free tier become billable once you upgrade. Google Business Profile appears in its list of connected surfaces rather than as a headline publishing feature on the pricing page. buffer.com/pricing, read 15 September 2026

  2. SpeedRun Social

    our product

    Writes the post and shoots the demo, then publishes it

    Made-for-you posts and a demo video, with a week that costs nothing

    It reads a clinic's own website into a brand kit, then writes the captions, generates the images and a short exercise video, and holds every post in an approval queue until a clinician releases it. Disclosure: this is our product, on our own list, and Buffer is ranked above it because a physical therapist who will film a thirty-second demo does not need us, and Buffer covers the same three surfaces for less.

    What it costs
    Free plan: 300 credits/month refilled forever, 1 free campaign/week (3 posts + 1 video + 1 cross-post), no card required, watermarked media on free. Paid plans are $49.99, $99.99 and $199.99 a month billed monthly, or $39.99, $79.99 and $159.99 a month billed annually. speedrunsocial.com/pricing, read 15 September 2026
    Best for
    A clinic whose clinicians will not film anything themselves and wants the whole week of posts and video produced for it, with a free week to judge it before paying.

    Honest limitation

    Our cheapest paid plan costs more than Buffer's Essentials for the same three surfaces, media generated on the free plan carries a watermark, and there is no shared inbox and no review monitoring, so a patient who leaves a Google review still gets answered wherever they are answered now. We are the youngest product here by some margin, with a customer list you could read out in a minute, and a clinic that wants software that has already survived a few winters has a fair reason to start elsewhere. speedrunsocial.com/pricing, read 15 September 2026

  3. Ocoya

    Writes the post and shoots the demo, then publishes it

    Made-for-you content at scale, but it is no longer the cheap one

    It generates the caption and the image together and schedules them, and unlike Predis.ai it does that on its cheapest tier rather than holding publishing back. For a clinic that wants the whole week made for it, Ocoya is the way to get that at scale, but its entry price has moved up since the last time this site priced it, and its trial is thin.

    What it costs
    With the Monthly tab selected, Starter read $29 a month billed monthly for 1 user, 5 social profiles and 300 credits, Team $79 for 5 users, 20 profiles and 1,500 credits, and Agency $199 for 20 users, 100 profiles and 5,000 credits. The Yearly (2 months free) tab changed the same three to $290, $790 and $1,990 billed yearly. Every plan starts with a 7-day free trial, and there is no free plan. ocoya.com/pricing, read 15 September 2026
    Best for
    A clinic or small practice group that has decided to pay for made-for-you content and wants the most output per dollar without filming a single demo.

    Honest limitation

    There is no free plan, only a 7-day trial, which is a short window for a clinic deciding whether a tool can write in a clinical register without overpromising an outcome. Credits are shared across the plan rather than per seat, so a clinic with several clinicians can burn through them, and the Google Business listing sits in its integrations footer rather than in the plan description, so a buyer should confirm the channel before paying. ocoya.com/pricing, read 15 September 2026

  4. Metricool

    Publishes what somebody at the clinic already wrote and filmed

    Scheduling plus the numbers, and Google in the list, for free

    A scheduler with analytics and competitor tracking bolted on, and Google Business Profile named right on the pricing page. A clinic that wants to know whether posting moves anything, rather than only that it happened, is paying for the reporting half as much as the publishing half, and it can start on a free tier that covers one location.

    What it costs
    Its plans page carries a Monthly and Annual (save up to 24%) control and renders both ladders at once. The dearer ladder, billed monthly, listed Starter from $25 a month for up to 5 brands and $45 for 10, and Advanced from $67 for 15 brands, $107 for 25 and $210 for 50. The cheaper ladder, billed annually, listed the same tiers at $20 and $36, then $53, $85 and $159. A free tier is listed at $0 a month covering 1 brand, every network except LinkedIn and X, up to 20 scheduled posts a month, 5 competitor profiles and 30 days of analytics. metricool.com/pricing, read 15 September 2026
    Best for
    A clinic owner who reads a monthly report and wants to compare a competitor's engagement before deciding what to post next.

    Honest limitation

    It generates no images or video, and its entry paid ladder starts at five brands, which is four more than a single-location clinic has, so the cheapest paid tier is priced for an agency and sold to a clinic at the same number. The free tier caps scheduling at 20 posts a month and leaves out LinkedIn and X. The page prints two price ladders at once and switches between them with a control that did not re-render on this read, so which ladder is which is stated above as a reading of its own discount label rather than something observed changing. metricool.com/pricing, read 15 September 2026

  5. Publer

    Publishes what somebody at the clinic already wrote and filmed

    Cheapest paid plan here, and it posts to Google

    A scheduler priced per social account rather than per seat, which suits a clinic running one Facebook page, one Instagram and a Google Business Profile. Its plans page lists Google Business Updates among the things it publishes, so an exercise demo can go to the profile a patient reaches through a local search rather than only to a feed.

    What it costs
    Its plans page prints both modes inside the same card, above a Monthly and Yearly (2 months free) control. With the social account selector at its default of 1, Professional read $5.00 a month billed monthly or $4.00 a month billed yearly, and Business $10.00 a month billed monthly or $8.00 a month billed yearly. A free forever tier is listed at $0.00 with 1 user, 1 workspace, 3 social accounts excluding X, 10 scheduled posts per account, 25 saved drafts and 24-hour post history. Professional carries a 7-day trial and Business a 14-day one. publer.com/plans, read 15 September 2026
    Best for
    A clinic that films its own demos on a phone and wants them queued for a few dollars a month instead of posted at nine at night.

    Honest limitation

    It generates no images and no video, so a clinic still has to film the demo and write the caption. Pricing is per social account, and the page notes that for every 9 social accounts the 10th is free, which is a scale a single clinic reaches only if it runs several branded profiles. The free tier excludes X entirely and holds published posts for 24 hours. publer.com/plans, read 15 September 2026

  6. ContentStudio

    Writes the post and shoots the demo, then publishes it

    Made-for-you content, with a real inbox on the dearer tier

    It combines an AI studio that writes text, images and video with a scheduler and, from the second tier up, a social inbox and competitor analytics. It is the middle option for a clinic that wants the content made for it and the inbox in one place, though its entry tier keeps the inbox and analytics behind the next price up.

    What it costs
    Its billing control ships with Yearly selected (Save up to 34%). In that state Standard read $19 a month billed annually printed as $228, Advanced $49 a month billed annually printed as $588, and Agency Unlimited $99 a month billed annually printed as $1,188. Clicking Monthly changed the same three to $29, $69 and $139 a month billed monthly. Standard carries 25,000 AI text credits, 25 AI image credits and 100 AI video credits, and the page offers a 7-day trial with no credit card and states there is no free forever plan. contentstudio.io/pricing, read 15 September 2026
    Best for
    A practice that wants made-for-you content and a single inbox for comments and messages, and is willing to pay the Advanced tier to get both.

    Honest limitation

    There is no free forever plan, only the 7-day trial, and the social inbox, competitor analytics and approval workflows sit on the Advanced tier rather than the entry one. The pricing page's list of social networks names Facebook, X, Instagram, LinkedIn, YouTube, TikTok, Pinterest, Bluesky and Threads but not Google Business Profile, so a clinic should confirm that channel separately. contentstudio.io/pricing, read 15 September 2026

  7. Predis.ai

    Writes and shoots the demo, but publishing waits for a dearer tier

    Most generated media per dollar, if you press publish yourself

    It turns a line of text into images, carousels and short video with captions attached, and its cheapest tier buys more generated media than anything else on this page. The catch sits in the tier list rather than the headline number, and it is printed in the limitation beside this entry.

    What it costs
    The page opens on Annually. Billed annually, Core read $24 a month printed as $288 billed yearly, Rise $55 a month printed as $664 billed yearly, and Enterprise+ $212 a month printed as $2,540 billed yearly. Switching to Monthly changed the same three to $32, $79 and $249 a month billed monthly. Core carries 1,300 credits a month, which the page translates as roughly 86 AI images or 9 videos, and prices add-ons at $5 a month for an extra brand, $5 for a social channel and $29 for extra credits. predis.ai/pricing, read 15 September 2026
    Best for
    A clinic that is happy to post by hand, or that already pays for a scheduler, and wants a month of exercise and mobility graphics for the lowest possible price.

    Honest limitation

    The cheapest tier will not post for you. Core is listed as No Auto Posting alongside 1 brand and publishing to 10 channels, so automatic publishing starts at Rise, which is $79 a month billed monthly or $55 a month billed annually. The pricing page shows no free plan and its trial takes a card up front, so the real entry price for a clinic that wants this to run unattended is the Rise number rather than the Core one. predis.ai/pricing, read 15 September 2026

  8. Vista Social

    Publishes what somebody at the clinic already wrote and filmed

    Handles the reviews as well, at the highest entry price

    The only tool on this list whose plan cards name review monitoring and a social inbox alongside publishing. It sits last on the measure this page uses and would sit near the top on a different one, and the method section below says that rather than hiding it.

    What it costs
    Its plan cards open on the yearly figures. Professional read $64 a month printed as $758 billed yearly for 15 social profiles and 2 users, Advanced $120 a month printed as $1,430 billed yearly for 30 profiles and 4 users, and Scale $304 a month printed as $3,638 billed yearly for 70 profiles and 8 users. With the Monthly toggle selected the same three read $79, $149 and $379 a month billed monthly. Scale contradicts itself on the same page: its monthly plan card read $379 while the comparison table's own monthly price row read $349. Every tier is marked free for 14 days with no credit card required. vistasocial.com/pricing, read 15 September 2026
    Best for
    A multi-location physical therapy group where somebody already answers reviews and messages daily, and where the software budget is a line item rather than an afterthought.

    Honest limitation

    There is no free plan, and $79 a month billed monthly is the highest entry price on this page, roughly thirteen times what Publer asks to do the part a clinic cannot do alone. Its cheapest tier is sized at 15 social profiles and 2 users, which is a capacity a single-location clinic will not use, so a small practice pays for an agency's shape. It also generates no images or video, and listening sits on the plan cards as an optional paid add-on rather than as included. vistasocial.com/pricing, read 15 September 2026

How this list was ranked

The stake first: we build SpeedRun Social, it is entry two on this list, and Buffer is ranked above it. A roundup written by a vendor earns a physical therapist's time only when the vendor says so before the ranking rather than in a line under it, so it is said here.

On 15 September 2026 every vendor's own pricing page was loaded in a browser, and the address bar was checked against the address that had been requested before a single number was read. That check exists because the shared browser this research started on has served pages belonging to other sessions before. Nothing below was copied from a review site, another roundup or an assistant's answer.

Several of these pages open with the annual price already selected, so the first number a clinic sees is usually a yearly commitment. Each priced entry below gives the monthly-billed number and the annual one, because we quote our own plans monthly, and holding somebody's yearly rate beside a monthly one flatters whoever is being quoted annually.

The ranking measure is specific to physical therapy, and it inverts the one this site used for plumbers. A plumber's problem is that nobody photographs the finished job. A physical therapist's problem is the opposite in one way and the same in another: the content is easy to make because the clinician can be the model, filming a thirty-second exercise demo between patients with no patient consent needed, but the clinician's minutes are the scarce resource, and the surfaces that bring new patients are Google and the feeds rather than the content itself. So the list is ordered by how much of a week of patient education appears on Google and the feeds without pulling a clinician off the treatment floor, and then by what the cheapest plan that manages it costs. That is why a scheduler opens the list and the made-for-you tools sit below it.

That measure puts Vista Social last, and it would place near the top of a list ranked on answering patients, because it is the only tool here whose plan cards carry review monitoring and an inbox. A multi-location group that loses more work to unanswered reviews than to an empty feed should read its entry first rather than last. Metricool is the stronger answer in the other direction for a clinic that wants analytics and competitor tracking, and its entry says so.

You will find no stars, no scores and no count of how many clinics use anything here. We are a young company with a small customer list, and putting a number out of five beside eight products would describe a trial nobody ran. Every figure was true on one morning in September; open the vendor's link before you let any of them decide a purchase.

Questions physical therapists ask about this list

  • What is the best social media tool for physical therapists?

    Buffer, for a single-location clinic that wants to show up in a physical therapy near me search and keep a feed full without a marketing hire. Its free tier covers Facebook, Instagram and Google Business Profile, and its AI Assistant helps write the caption (buffer.com/pricing, read 15 September 2026). SpeedRun Social, our own product, makes the whole post and a short video for you, and it is ranked second because it costs more. A clinic that wants the content made for it at the lowest price should look at Ocoya instead.

  • What is the cheapest social media tool for physical therapists?

    On the pages read on 15 September 2026, the cheapest paid plan of any kind was Publer Professional at $5.00 a month billed monthly or $4.00 a month billed yearly for one social account, followed by Buffer Essentials at $6 per channel per month billed monthly or $5 billed annually. The cheapest way to have the pictures and video made for you was ContentStudio Standard at $29 a month billed monthly or $19 billed annually. Four tools on this list keep a permanent free tier rather than a trial: Buffer, Metricool, Publer and ours.

  • Is there a free social media tool for physical therapists?

    Four of these keep permanent free plans rather than countdowns. Buffer's free tier covers up to 3 channels, 10 scheduled posts per channel and 1 user. Metricool's free tier covers 1 brand and up to 20 scheduled posts a month, leaving out LinkedIn and X. Publer keeps a free forever tier with 1 workspace, 3 social accounts excluding X and 10 scheduled posts per account. Ours is 300 credits/month refilled forever, 1 free campaign/week (3 posts + 1 video + 1 cross-post), no card required, watermarked media on free. Ocoya runs a 7-day trial and Vista Social a 14-day one, neither needing a card. ContentStudio and Predis.ai name no free forever plan.

  • Can I post patient photos or videos from my clinic?

    Only with the patient's signed consent, and even then think twice, because a physical therapy visit is health information and the law around it is stricter than a before-and-after kitchen photo. The safe default is to make the clinician the model: film the therapist doing the exercise, not the patient. That needs no consent, it demonstrates exactly what a prospective patient wants to see, and it is the reason a scheduler that posts what you film can be enough for a clinic.

  • Do any of these post to Google Business Profile?

    This matters more for a physical therapy clinic than for most businesses, because a patient with a sore back searches rather than scrolls. On the pages read on 15 September 2026, Publer named Google Business Updates among the things it publishes, Metricool named Google Business Profile on its pricing page, Buffer listed it among the surfaces you can connect, and Ocoya listed Google Business in its integrations footer. ContentStudio, Predis.ai and Vista Social did not name it on their pricing pages. Check the vendor's own integrations page before buying, because a pricing page is not an integration list.

  • How much should a physical therapy clinic expect to pay?

    On the figures read on 15 September 2026, a single-location clinic doing this properly lands between nothing and $79 a month. Buffer's free tier and Metricool's free tier both start at $0, Publer Professional was $5.00 a month billed monthly or $4.00 billed yearly, Ocoya Starter $29 a month billed monthly, and Vista Social Professional $79 a month billed monthly or $64 billed annually. For comparison, Paid plans are $49.99, $99.99 and $199.99 a month billed monthly, or $39.99, $79.99 and $159.99 a month billed annually. A clinic running Facebook, Instagram and a Google Business Profile starts at nothing and pays only when it outgrows a free tier.

Keep reading

Try it on your own clinic

The free plans and trials above exist so a physical therapy clinic can put one real week through two tools and compare what comes out. Ours is the entry with no countdown on it, and every post waits for your approval until you turn that off.

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Every vendor figure on this page was read on 15 September 2026. Prices move; the links exist so you can check theirs and ours.