For med spas
Social media marketing for med spas
A med spa fills its calendar with consults, and consults come from people who have been reading you for weeks. SpeedRun Social drafts that education feed from your services and your own photos, writes a caption per platform, and holds every post for your approval. The weekly campaign is free.
Free every week: 3 posts, 1 video, 1 cross-post. No card, no trial clock. Free media carries a small watermark.
What it makes for a med spa
Stillwater Aesthetics Studio
Demo brand
Stillwater Aesthetics Studio
Demo brand
Real generator output for Stillwater Aesthetics Studio, a demo brand we built ourselves to show a trade we have no customer in yet.
Why a med spa's social media goes quiet
Not a discipline problem. A time-of-day problem.
- The injector is also the owner, the front desk, and the person expected to keep the Instagram alive, and treatment rooms do not have slow moments in them.
- Before-and-after photos are the content everyone expects from a med spa, and every one of them needs a client's written yes before it can go anywhere.
- The rules for advertising aesthetic services are stricter than for almost any other local business, and a post that crosses them can cost the account rather than the post.
- Nobody books a treatment from a feed. They book a consult, after weeks of quietly reading you, which means the feed has to be worth reading for weeks.
- A new device or a new service line arrives, and the only people who hear about it are the ones already on the table.
What it does for a med spa
Shipped features, described the way they land for your week.
Setup reads your service menu
Give SpeedRun your web address and it imports your business details, your colors, the services on your menu, and images from the page. The first drafts already name what your spa offers instead of talking about self-care in general.
A week of posts, included
The free plan covers three image posts, one short video, and one cross-post each week. For a med spa that is a service explainer, a look at the space, a clip of you answering a consult question, and a cross-post that can walk through what a first visit involves.
Medical and spa are two registers, and yours is one
Your brand kit sets the tone, the reading level, and the words you use for your own services. A careful clinical voice and a warm one are both fine; what matters is that the captions keep whichever one is yours, written per platform.
Built on your space, not on client photos
Generated images are built around what you upload: the treatment rooms, the lobby, your team, your logo and colors. You can keep a full posting calendar without touching a client photo, and nothing here requires a before-and-after.
Every post waits for a yes from the spa
Posts sit in an approval queue until someone at the spa signs off. In a business where one careless caption can cross an advertising rule, that pause is the safety check rather than a bottleneck. Edit the wording, swap the image, reschedule, or reject.
Publishes where clients research a med spa
Connect Facebook, Instagram, LinkedIn, X, TikTok, YouTube, Pinterest, Google Business Profile, and Mailchimp. Instagram carries most med spas, Google Business Profile is where a local search lands, and Mailchimp can put the same week in front of the client list you already keep.
How to run a med spa's social media
Everything below runs in the order a client actually moves: they read for weeks, they book a consult, and only then do they buy anything.
What you need
- A written consent form for any client photo, signed before the photo exists, and a folder that says who signed.
- Photographs of the space: treatment rooms, the lobby, and the faces of the people who will greet a nervous first-timer.
- Your consult booking link, working, and reachable in one tap from every profile.
- The questions clients ask across the desk, collected for a week and written down.
Put the consult link at the end of everything
A med spa does not sell treatments from a feed; it sells a conversation. Every post is a step toward the consult, so the booking link belongs on the profile, under the videos, and anywhere else a reader who is finally ready can tap it without hunting.
Build the feed out of consult questions
Whatever clients ask across the desk is what strangers are typing into a search bar. What a first visit involves, how pricing works, how far ahead to book, what the day itself looks like. One question per post, answered in plain words, with no promises about what any treatment does.
Treat consent as part of the record
If a client photo is going anywhere public, the signed form comes first and gets filed where you can find it in a year. A verbal yes at checkout is not a record. The spas that never have this problem made the form as routine as the intake sheet.
Learn the ad rules before the platforms teach them to you
Each platform publishes its own rules on how aesthetic services may be promoted, and they are stricter than most owners expect. Read them once, write down what your spa will not post, and check drafts against that list in the approval queue instead of finding out from a takedown.
Show the room before you show the work
A first-timer is deciding whether to walk into an unfamiliar place and be looked at closely. The lobby, the treatment room, the person who will meet them, and the parking answer more of that hesitation than any photo of results could, and none of it needs a consent form.
Common mistakes
- Posting a client's photo on the strength of a yes someone remembers hearing.
- Captions that promise what a treatment will do. That is an advertising problem and a trust problem at the same time, and the platforms police it.
- Running the account as a rolling list of specials, which trains readers to wait for a discount instead of booking a consult.
- Going quiet on the weeks the calendar is full, which are exactly the weeks next month's consults were supposed to come from.
What the free plan gives a med spa
One campaign a week, generated and scheduled, with no card and no trial clock. Media on the free plan carries a small watermark; paid plans remove it.
- 3 image posts
- 1 short video
- 1 cross-post
- 300 credits a month
Questions med spas ask
Can we post before-and-after photos?
You can, if the client has signed a consent form and your own rules allow it. Nothing about the product requires them: images are generated from your space, your team photos, and your brand material, so a full calendar is possible without a single client photo. The consent record stays your responsibility.
Will it make claims about treatments?
It is not supposed to, and you are the check that it never does. Captions are generated from your brand kit and then wait in your approval queue, and treatment-outcome claims are exactly what that read-through exists to catch. Treat every draft the way you would treat copy from a new hire.
Does it connect to our booking software?
No. SpeedRun does not connect to booking or scheduling systems, so it will not read your calendar or book consults for you. What it does is generate and publish the posts; the booking link inside them is yours, and it points wherever you already take consults.
Who checks that a post follows the advertising rules?
You do. SpeedRun does not know which rules apply to your services in your state or on each platform, and it does not review posts for compliance. The approval queue exists so a person at the spa reads every post first, and at a med spa that person should be reading with the rules in mind.
What does it cost to try?
The free plan costs nothing and does not ask for a card. It includes 300 credits a month and one free campaign a week, and media generated on the free plan carries a small watermark. Paid plans add credits and remove the watermark, and you can cancel any time.
Also built for
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- How SpeedRun Social works
Read the week it drafts for your spa
Connect your site, go through every caption with your rules in mind, and approve what passes. The free plan needs no card.