Social media for boutiques

JJ

Juniper & Jade Boutique

Demo brand

JJ

Juniper & Jade Boutique

Demo brand

JJ

Juniper & Jade Boutique

Demo brand

Real generator output for Juniper & Jade Boutique, a demo brand we built ourselves to show a trade we have no customer in yet.

→The same size question arrives before the rack is even priced: does it run small, is there a medium left, does it come in the tall length. Answering it one message at a time all day is slower than a photo that already states the size run.
→A shipment gets steamed, tagged, and hung by Tuesday, and by the time anyone photographs the rack it has already been shopped down to whatever sizes nobody wanted first.
→A styling appointment takes an hour of pulling and pairing for one client, and the only proof it happened is the sale on the register, never a photo of the outfit that talked her into three pieces instead of one.
→The local designer whose pieces sell out in a weekend gets a hangtag and no mention anywhere the shop posts, so a customer who loved the piece has no way to find where else that maker's work turns up.
→A markdown rack posted the same week as the new drop teaches a regular to wait out full price on everything, and a gift card sitting quietly by the register never gets mentioned until the week before the holiday, when the line for one is already out the door.

1. 1

   Shoot the rack the moment it is sorted by colour

   The rack looks its best in the ten minutes after a shipment is steamed, tagged, and hung, before it gets shopped down to whatever sizes nobody wanted first. Sort it by colour before the photo, because a rack organized that way is the shot a shopper actually stops scrolling for, not the one taken after the good sizes are already gone.

2. 2

   Answer the sizing question before it gets asked

   The most common message a boutique gets is whether a piece runs small or comes in one more size, and answering it once in a caption saves the same reply from being typed out fifteen times before the piece sells through. Name the size run and the fit plainly in the post, the way you would answer it at the counter.

3. 3

   Post the outfit on the mirror, not the sale on the register

   A styling appointment leaves nothing behind but a sale unless someone photographs the pulled pieces before the client tries them on. Lay the full outfit out beside the fitting-room mirror and shoot it flat, because that single frame sells the pairing to the next customer who would never have put those two pieces together herself.

4. 4

   Change the window and post it the same night

   A window rebuilt for the season is the single most visible thing a boutique does, and most of the street never actually stops to look at it before walking past. Photograph the new window the evening it goes up and post it that night, so the people who missed it on the sidewalk see it before the next one replaces it.

• What should a boutique post besides the new drop?

  The rack sorted by colour once a shipment is hung, the sizing answer before anyone has to ask, the outfit left on the mirror after a styling appointment, and the window the night it changes. The free weekly campaign gives three image posts, one short video, and one cross-post to spend on exactly that kind of week.

• Does it connect to our point-of-sale or inventory system?

  No. SpeedRun Social does not connect to point-of-sale or inventory software, and it does not read your stock counts or size runs automatically. It works from your website at setup plus whatever photos and details you upload, so a size run or a back-in-stock note is something you type into the draft yourself.

• Can it name the local designers we carry?

  It can, if you tell it which pieces belong to which maker, either at setup from your website or by adding the name to a draft before you approve it. It does not know your consignment agreements or which designer allows their name to be used, so that call stays yours.

• What does it cost to try?

  The free plan costs nothing and does not ask for a card. It includes 300 credits a month and one free campaign a week, and media generated on the free plan carries a small watermark. Paid plans add credits and remove the watermark, and you can cancel any time.