Can we post without using patient photos?

Yes. Images are generated from your own brand material and office photography, so nothing about the product requires a patient photo. If you choose to use patient images, the consent and the record-keeping around that stay with your practice.

Will the copy be clinically accurate?

Treat every caption as a draft. Copy is generated from your brand kit and is not reviewed by a clinician, which is exactly why each post goes through your approval queue. Read it the way you would read anything the front desk drafted for you.

Who at the practice actually has to use it?

One person. Setup is a website address and a handful of answers. After that the job is reading a week of drafts and approving them, which takes a few minutes on a phone.

What should a dentist post on social media?

The office, the seasons, and the questions nobody asks out loud. A practice already owns a calendar: back-to-school checkups, the candy month, insurance benefits that expire at the end of the year, whitening in January. There are twenty-eight dental Facebook post ideas, from the calendar to the chair on the blog, each with a caption starter and a phone-photo prompt that needs no patient in the frame. The free weekly campaign gives you three image posts, one short video, and one cross-post a week to spend on those.

What does it cost to try?

The free plan costs nothing and does not ask for a card. It includes 300 credits a month and one free campaign a week, and media generated on the free plan carries a small watermark. Paid plans add credits and remove the watermark, and you can cancel any time.

For dentists

Social media posts for dentists

Can a dental practice run social media without posting patients? Yes. SpeedRun Social generates from your office photography, your logo, and the services listed on your site, writes each caption, and parks every post in an approval queue for someone at the practice to read. The weekly campaign is free.

No account, no email, no card. One post from your own website.

Generated post: bright modern dental operatory with an exam chair by a window

Generated post: barber shaping a skin fade on a client in a leather barber chair

Generated post: barista pouring latte art at an espresso bar

Real generator output. The first post is for dentists; the rest are neighbouring local businesses running the same pipeline. Cards marked "Demo brand" are businesses we built ourselves to show a trade we have no customer in yet.

Start free See pricing

Free every week: 3 posts, 1 video, 1 cross-post. No card, no trial clock. Free media carries a small watermark.

Why a dental practice's social media goes quiet

Not a discipline problem. A time-of-day problem.

The front desk runs the Instagram between check-ins, which means it runs about once a month.

Patient photos are the obvious content and the one thing you cannot casually post.

Clinical writing turns into a wall of text that nobody reads to the end.

New patients look you up before they call, and the last post is from a holiday two years ago.

What it does for a dental practice

Shipped features, described the way they land for your week.

Setup starts from your practice site

SpeedRun imports your business details, your colors, the services you list, and images from your website, so drafts talk about implants, whitening, or pediatric visits you actually offer.

A campaign a week at no cost

Three image posts, one short video, and one cross-post every week on the free plan. That covers a service explainer, a short clip from the office, and a cross-post for something like a first-visit walkthrough.

Pediatric and cosmetic should not sound identical

Your brand kit sets the tone and the reading level, and the captions follow it. Each platform gets its own caption rather than one paragraph copied everywhere.

Built on office photos, not patient photos

Images are generated around your own material: the office, your team's photography, your logo and colors. You can keep a full posting calendar without putting a patient's face on the internet.

Someone at the practice reads it first

Every post sits in an approval queue until a person signs off. Edit the wording, swap the image, reschedule, or reject. For a practice that step is the point.

One schedule across your accounts

Connect Instagram, Facebook, LinkedIn, X (Twitter), TikTok, YouTube, Threads, Pinterest, Bluesky, Google Business Profile, and WordPress. Facebook, Instagram, and Google Business Profile are where most practices need to be.

How to run a dental practice's social media

The first decision is the one that keeps a practice out of trouble, so it comes before anything about content.

What you need

A written rule on patient images, and consent on file for any you use. If that is unsettled, run the whole account on office photography instead.
Photographs of the office: the operatory, the waiting room, the front desk, the team.
One named person with the authority to approve a post.
The list of services you want more of, which is rarely the list you do most of.

Settle the patient-image rule first
Either there is written consent on file and a person whose job is checking it, or you use no patient images at all. The second option is a complete approach rather than a compromise, and it is the one that never becomes a problem later.
Photograph the office and the people in it
A new patient is not choosing a whitening technique. They are deciding whether an hour in that room will be unpleasant. The chair, the front desk, your team's faces, and the parking answer more of that than any clinical post does.
Answer what a nervous adult will not ask out loud
What the first visit involves, whether it hurts, what it costs without insurance, how soon you could see them. One post per question, in plain words, written at the reading level of somebody who is already anxious.
Post the chair time you want to fill
Cleanings fill themselves. If the capacity you are carrying is implants, aligners, or a hygienist with an open Tuesday, that is what the account should point at rather than the procedure you happen to do most.
Split drafting from approving
The account dies the day inventing content is added to the front desk's afternoon. Something drafts, one named person reads and approves, and nobody has to think of a topic between check-ins.
Fix the listing a new patient checks first
Hours, whether you take their insurance, whether you see children, how to book. A new patient looks you up before they call, and the Google Business Profile answers those questions before your feed gets a chance to.

Common mistakes

Posting a clinical close-up that an anxious patient reads as a threat.
Copying one paragraph to every network, at the reading level of a chart note.
Using a patient image because it looked harmless, without the consent on file.
A year of silence followed by a holiday graphic, which tells a new patient the practice is asleep.

What the free plan gives a dental practice

One campaign a week, generated and scheduled, with no card and no trial clock. Media on the free plan carries a small watermark; paid plans remove it.

3 image posts
1 short video
1 cross-post
300 credits a month

Start free

Questions dentists ask

Can we post without using patient photos?
Yes. Images are generated from your own brand material and office photography, so nothing about the product requires a patient photo. If you choose to use patient images, the consent and the record-keeping around that stay with your practice.
Will the copy be clinically accurate?
Treat every caption as a draft. Copy is generated from your brand kit and is not reviewed by a clinician, which is exactly why each post goes through your approval queue. Read it the way you would read anything the front desk drafted for you.
Who at the practice actually has to use it?
One person. Setup is a website address and a handful of answers. After that the job is reading a week of drafts and approving them, which takes a few minutes on a phone.
Does it post to Google Business Profile?
Yes, along with Instagram, Facebook, LinkedIn, X (Twitter), TikTok, YouTube, Threads, Pinterest, Bluesky, and WordPress.
What should a dentist post on social media?
The office, the seasons, and the questions nobody asks out loud. A practice already owns a calendar: back-to-school checkups, the candy month, insurance benefits that expire at the end of the year, whitening in January. There are twenty-eight dental Facebook post ideas, from the calendar to the chair on the blog, each with a caption starter and a phone-photo prompt that needs no patient in the frame. The free weekly campaign gives you three image posts, one short video, and one cross-post a week to spend on those.
What does it cost to try?
The free plan costs nothing and does not ask for a card. It includes 300 credits a month and one free campaign a week, and media generated on the free plan carries a small watermark. Paid plans add credits and remove the watermark, and you can cancel any time.

Part of

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Also built for

See a week for your practice

Connect your site, read the drafts, and approve only what you would put your name on. The free plan takes no card.