Social media for nonprofits

RN

Riverbend Neighbors Project

Demo brand

RN

Riverbend Neighbors Project

Demo brand

RN

Riverbend Neighbors Project

Demo brand

Real generator output for Riverbend Neighbors Project, a demo brand we built ourselves to show a trade we have no customer in yet.

→The communications job belongs to whoever has a spare hour, and a grant deadline eats every spare hour in the building.
→Each program keeps its own login and its own idea of the mission, so the organization posts like four unrelated groups.
→Donors hear from you twice a year, and both times the message is an ask.
→The gala takes six months to plan and gets announced online nine days before the date.
→Volunteers who would gladly share a post never get one to share, because posting stopped when the last coordinator left.

1. 1

   Write the voice down before the next handoff

   The account will change hands again at the end of a semester or a grant cycle. A one-page note, what the organization sounds like, the words it uses for the people it serves, what it never posts, keeps ten different posters reading as one organization. Without it the page changes personality every time a coordinator moves on.

2. 2

   Send the donor update that asks for nothing

   A donor who only hears from you in December hears a bill. One short update a month, what the program did, who showed up, what a gift paid for, makes the year-end appeal read as a continuation rather than an ambush. Keep it free of any ask, and queue it whether or not a campaign is running.

3. 3

   Push the event three times, not once

   A post published the week of the event reaches people whose plans are already set. Announce when the date is fixed, remind when registration opens, and push in the final week. The same event written three ways is not repetition; each pass reaches the supporters the last one missed.

4. 4

   Let the people you serve decide whether they appear

   A before-and-after works for a kitchen remodel and not for a person. Collect written consent before anyone your programs serve appears on the page, take the no as easily as the yes, and when in doubt photograph the work instead: the hands, the boxes, the site, the room being set up.

• What should a nonprofit post besides donation asks?

  The work between the asks. A program update, a volunteer at the sorting table, the site day, the event announcement, the person joining the board. The free weekly campaign gives you three image posts, one short video, and one cross-post to spend on exactly that, so the ask, when it comes, is not the only thing supporters have heard from you.

• Does it connect to our donor database or CRM?

  No. SpeedRun Social does not connect to donor databases, CRMs, or fundraising platforms, and it does not read your donor list. Photos and details come from what you upload and from your own website at setup. Mailchimp is the exception: you can connect it as a publishing destination, so the same week can reach a list you already keep there.

• Can volunteers run it without breaking the voice?

  That is the setup it is built for. The brand kit holds the voice, not the person posting, so captions come out sounding like the organization no matter who generated them. Every post still waits in the approval queue until the person you named signs off, which is how a rotating cast posts without anyone winging it.

• Can we post photos of the people we serve?

  That decision and the consent gathering stay with your organization. What the product gives you is a second check: every post sits in the approval queue before it publishes, which is where a photo gets compared against the form on file. A full calendar can also run on the work, the site, and your volunteers with no beneficiary photos at all.

• Will it write our fundraising appeals?

  It drafts social posts from your brand kit. It does not write grant applications or direct-mail appeals, and it is not a source of guidance on how solicitation is regulated where you operate; that question belongs with your own advisor. What goes out on your accounts is whatever you read and approved.

• What does it cost to try?

  The free plan costs nothing and does not ask for a card. It includes 300 credits a month, refilled every month, and one free campaign a week, which is three image posts, one short video, and one cross-post, with the Brand Kit included. Media generated on the free plan carries a small watermark. Paid plans add credits and remove the watermark, and you can cancel at any time.