What should a painting company post besides finished rooms?

The decisions and the details. A swatch beside the wall it became, a cabinet door front in close-up, the prep work that explains the price, the tape pull as a short clip, exterior befores while booking season is open. The free weekly campaign gives you three image posts, one short video, and one cross-post a week to spend on them.

Our after photos never look as good as the room does. What are we doing wrong?

Usually light and timing: work lights flatten color, and a room shot before the tape is off never reads as finished. Stage it, use window light, and shoot from the doorway. SpeedRun builds the generated post around whatever photo you give it, and you can swap any image in the approval queue before it publishes.

Does it connect to PaintScout, Jobber, or our estimating software?

No. SpeedRun Social does not connect to PaintScout, Jobber, Housecall Pro, or any estimating or field service platform. It reads your website once at setup and works from your brand kit and the photos you upload. Your job schedule and your posting schedule stay separate.

Can the posts name the paint brands and colors we use?

Yes, if you put them there. Your preferred lines and finishes go in the brand kit, and you can edit any caption before it publishes to carry the exact color name. What it will not do is invent a partnership or a certification with a paint brand you do not have.

What does it cost to try?

The free plan costs nothing and does not ask for a card. It includes 300 credits a month and one free campaign a week, and media generated on the free plan carries a small watermark. Paid plans add credits and remove the watermark, and you can cancel any time.

For painters

Social media posts for painters

The tape comes off while the paint is barely set, and the cut line underneath is the whole trade. Then the crew loads the van and the proof drives away. SpeedRun Social exists for that problem. Feed it your website and your job photos and it writes, generates, and schedules the week, with every post waiting on your sign-off.

Start free See real output

Free every week: 3 posts, 1 video, 1 cross-post. No card, no trial clock. Free media carries a small watermark.

What it makes for a painting company

Generated post: painter's hand cutting a clean edge between two wall colors with a brush, headline about cut lines baked into the image

Generated post: hand pulling painter's tape off freshly painted baseboard trim, headline about clean cut lines baked into the image

Generated post: refinished cabinet doors laid flat on drying racks in a masked spray room, headline about doors coming back level baked into the image

Real generator output for Marigold & Slate Painting, a demo brand we built ourselves to show a trade we have no customer in yet.

Why a painting company's social media goes quiet

Not a discipline problem. A time-of-day problem.

The after shot needs the tape pulled, the plates back on, and every light in the room turned up, and the crew is loading the van before any of that happens.

Exterior work is booked in spring, painted in summer, and posted never, because the season window and the busy window are the same window.

Every estimate includes a free color consult, and the advice that wins the job never appears anywhere a second homeowner could read it.

The best light in a freshly painted room arrives at the end of the day, hours after the drop cloths left.

Cabinet refinishing is the job that changes a kitchen, and the proof only exists in a close-up of a door front nobody takes.

What it does for a painting company

Shipped features, described the way they land for your week.

The first drafts come from your own website

Give SpeedRun your web address and it imports your business details, your colors, the services on the page, and the photos already there. If the site sells interior repaints, cabinet refinishing, and exteriors, the first drafts do too.

A free weekly campaign built for finish work

Every week the free plan includes three image posts, one short video, and one cross-post. For a painting company that can be a staged after, a cut-line close-up, a tape-pull clip, and a cross-post that walks one color from swatch to finished wall.

A production repaint crew and a fine-finish studio read differently

Your brand kit holds the tone and the words you use for your own work, so a two-van residential outfit and a decorative specialist come out sounding like themselves. Each network gets its own caption instead of one paragraph rolled across every feed.

Built around the walls your crew actually painted

Generated images are built around what you upload: the finished room, the door fronts drying on racks, your van, your logo and colors. The wall in the post is one your crew cut and rolled, not a stock room nobody painted.

You read the week before anyone else does

Every post waits in a queue until you sign off. Fix a color name, swap in the staged shot, hold a job until the homeowner has seen the room in person, or reject the post outright. Nothing publishes on its own unless you turn on autopilot.

Publishes where homeowners plan their rooms

Connect Facebook, Instagram, LinkedIn, X, TikTok, YouTube, Pinterest, Google Business Profile, and Mailchimp. Instagram and Pinterest are where homeowners collect rooms they want, and Google Business Profile is where they look for the painter to make one.

How to run a painting company's social media

Painting photographs better than any trade and gets photographed less than most, so everything below is about capturing work that is already good, at the hour it actually looks good.

What you need

Ten minutes held at the end of every interior job for staging and photos, priced into the estimate if that is what it takes.
The fan-deck name and brand of every color that went on a wall this week, written where the office can find it.
The homeowner's yes to photograph finished rooms, asked when the colors are chosen, not when the job is done.
A phone with a clean lens, because sanding dust and overspray fog the camera before they fog anything else.

Stage the after shot before the crew leaves
A painted room does not look painted until the tape is off, the switch plates are back on, and the lamps are lit. Build the staging into the last half hour of the job: pull the tape, set the furniture, turn on every light, and shoot from the doorway with window light raking across the wall. Nobody drives back at golden hour, so the golden hour has to be faked before the van is loaded.
Publish the color consult you keep giving away
Which white turns grey in a north-facing room, why the trim should read harder than the wall, what sheen survives a staircase. You settle questions like these at every estimate and then the answers leave with you. Post one pairing at a time, the swatch next to the wall it became, captioned with the exact fan-deck name, because that name is what a homeowner types into a search bar at midnight.
Shoot cabinet doors close enough to prove the finish
A refinished kitchen shot from the doorway reads as a new kitchen, which buries the story: it was paint. Get close on one door front so the finish shows flat and level, add a shot of the doors laid out in the spray room, and say plainly that these are the homeowner's original doors. Cabinet work sells on the finish, and the finish only exists in close-up.
Work the exterior season from both ends
Homeowners decide on exterior painting in spring, and the crew can only paint inside the weather window. So the calendar runs backwards: last summer's exteriors get posted in late winter, while booking is open, and this summer's jobs get shot on scaffold-down day for next year. An exterior after published in October is a beautiful photo aimed at nobody.

Common mistakes

Shooting the room while the tape is still on the trim. It reads as a job in progress no matter how clean the walls are.
Photographing walls head-on under work lights, which flattens the one thing the client paid for: how the color sits in that room's light.
Describing a color as a warm grey when the fan deck gives it a name a homeowner could search for.
Sitting on a summer of exterior photos until the next summer, past the window when homeowners were choosing a painter.

What the free plan gives a painting company

One campaign a week, generated and scheduled, with no card and no trial clock. Media on the free plan carries a small watermark; paid plans remove it.

3 image posts
1 short video
1 cross-post
300 credits a month

Questions painters ask

What should a painting company post besides finished rooms?
The decisions and the details. A swatch beside the wall it became, a cabinet door front in close-up, the prep work that explains the price, the tape pull as a short clip, exterior befores while booking season is open. The free weekly campaign gives you three image posts, one short video, and one cross-post a week to spend on them.
Our after photos never look as good as the room does. What are we doing wrong?
Usually light and timing: work lights flatten color, and a room shot before the tape is off never reads as finished. Stage it, use window light, and shoot from the doorway. SpeedRun builds the generated post around whatever photo you give it, and you can swap any image in the approval queue before it publishes.
Does it connect to PaintScout, Jobber, or our estimating software?
No. SpeedRun Social does not connect to PaintScout, Jobber, Housecall Pro, or any estimating or field service platform. It reads your website once at setup and works from your brand kit and the photos you upload. Your job schedule and your posting schedule stay separate.
Can the posts name the paint brands and colors we use?
Yes, if you put them there. Your preferred lines and finishes go in the brand kit, and you can edit any caption before it publishes to carry the exact color name. What it will not do is invent a partnership or a certification with a paint brand you do not have.
What does it cost to try?
The free plan costs nothing and does not ask for a card. It includes 300 credits a month and one free campaign a week, and media generated on the free plan carries a small watermark. Paid plans add credits and remove the watermark, and you can cancel any time.

Part of

Social media automation for service businesses

Also built for

Give the after shot its audience

Connect your site, upload the staged afters, and read the week it drafts before the tape goes on the next job. The free plan takes no card.

Start free See pricing