For pest control
Social media marketing for pest control
Fourteen stops on today's route sheet, and the wasp nest under the third house's eave is the most interesting thing anyone will photograph all day. SpeedRun Social turns that photo into the week's posts, writes each caption, and queues everything for your approval. One free campaign every week, no card.
Free every week: 3 posts, 1 video, 1 cross-post. No card, no trial clock. Free media carries a small watermark.
What it makes for a pest control company
Foxtail Pest Prevention
Demo brand
Foxtail Pest Prevention
Demo brand
Foxtail Pest Prevention
Demo brand
Real generator output for Foxtail Pest Prevention, a demo brand we built ourselves to show a trade we have no customer in yet.
Why a pest control company's social media goes quiet
Not a discipline problem. A time-of-day problem.
- Every pest has its month. Ants show up in spring, wasps own the summer, mice move in when the nights turn cold, and the page never gets ahead of any of them.
- The most dramatic photo a tech takes all week is the infestation, and posting it would repel exactly the homeowner you want to reach.
- Customers call once, get the problem handled, and hope never to think about you again, while the recurring plan that keeps the business steady goes unexplained anywhere they read.
- The work happens in crawlspaces and attics for customers who would rather the neighbors not know you were there.
- A homeowner with ants on the counter picks a company off the map listing in minutes, and yours still shows the logo and nothing else.
What it does for a pest control company
Shipped features, described the way they land for your week.
It starts by reading your website
Give SpeedRun your web address and it imports your business details, your colors, and the services you list. If the site sells quarterly plans, termite inspections, and rodent exclusion, the first drafts talk about those rather than bugs in general.
A free campaign timed to pest season
The free plan includes three image posts, one short video, and one cross-post every week. For a pest control company that can be a prevention tip timed to the pest of the month, a clip from a job, and a cross-post carrying a seasonal checklist a homeowner saves.
A family outfit and a commercial account are two voices
A company reassuring homeowners and one talking audit schedules with restaurant managers should not read alike. Your brand kit holds the tone and the words you use for your own services, and each network gets its own caption instead of one paragraph pasted everywhere.
Built from the photos worth showing
Generated images are built around what you upload: the sealed entry point, the truck in a driveway, your team at a door, your logo and colors. Nothing about the product needs a close-up of what you removed.
Every post waits for your yes
Posts sit in a queue for your sign-off, which is where a shot that identifies a customer's house gets caught. Edit the caption, swap the image, hold the termite post until spring, or reject it outright.
One schedule, with the map listing doing the work
Connect Facebook, Instagram, LinkedIn, X, TikTok, YouTube, Pinterest, Google Business Profile, and Mailchimp. For a pest control company the map listing carries the most weight, because a homeowner with a sudden problem searches, taps the first believable result, and calls.
How to run a pest control company's social media
Four rules, all built around one fact of the trade: the evidence that proves your work is the one thing nobody wants to look at.
What you need
- A calendar of which pests hit your area in which month, written from your own call log rather than a national chart.
- A rule your techs know: photograph the entry point and the fix, never the infestation.
- The homeowner's yes before their house appears anywhere, asked at the door.
- A headlamp or the phone's flash, because the proof lives in crawlspaces and wall voids.
Build the calendar around the species, not the months
Your call log is already an editorial calendar. Ants surge in spring, wasps and hornets own high summer, spiders come inside in the first cool weeks, and mice follow when the nights drop. Write the prevention post for each pest in the weeks before its season opens, while a homeowner can still seal the gap instead of calling about what came through it.
Shoot the fix, never the infestation
The seething photo gets a reaction and loses the customer, because nobody hires the company that made their skin crawl at lunch. Photograph the sealed entry point, the new door sweep, the bait station set against a foundation, the trimmed branch line off the roof. Clean evidence of a problem handled is the image a homeowner will look at twice.
Teach one pest at a time, in plain words
What draws it, where it gets in, what a homeowner can do about it this weekend, and the point where doing it themselves stops making sense. A reader who follows your advice and still hears scratching calls you, because yours was the page that explained the problem without turning their stomach.
Keep the customer's address out of everything
Pest work is private in a way lawn work is not. No house numbers, no street names, no location tags on a job post, and the yes collected at the door covers the work, not the home. Being visibly careful about this is what makes the next neighbor comfortable calling you.
Common mistakes
- Posting the drain photo because it got comments last time. Attention is not the same thing as customers.
- Running the ant post in June, a month after the ants moved in and the calls came and went.
- Tagging the job's neighborhood, which tells a street exactly who had the problem.
- Writing captions in operator language. A homeowner does not know what exclusion work is until the caption says sealing the gaps mice use.
What the free plan gives a pest control company
One campaign a week, generated and scheduled, with no card and no trial clock. Media on the free plan carries a small watermark; paid plans remove it.
- 3 image posts
- 1 short video
- 1 cross-post
- 300 credits a month
Questions pest control ask
What can a pest control company post if the photos are gross?
Skip the gross ones entirely. Post the fix: the sealed gap, the new door sweep, a bait station against the foundation, your tech at a front door. Prevention content covering one pest at a time reads as useful rather than repulsive, and SpeedRun builds the week around whichever photos you choose to give it.
Does it connect to PestPac, FieldRoutes, or our routing software?
No. SpeedRun Social does not connect to PestPac, FieldRoutes, or any field service or routing platform. It reads your website once at setup and works from your brand kit and uploaded photos, so your route schedule and your posting schedule stay separate.
Can the posts name the products we apply?
Only if you put them there and check them. Captions are generated from your brand kit and wait in your approval queue, and claims about pesticides are regulated in ways a caption generator does not know. Anything that names a product should be read before approval the way your license holder would read it.
We sell quarterly plans. Can the posts sell them too?
Yes. Your plans go in the brand kit as services, and you can edit any caption before it publishes to point at a seasonal visit or a yearly agreement. A plain post explaining what a spring visit actually covers is the one the recurring side of the business almost never gets.
What does it cost to try?
The free plan costs nothing and does not ask for a card. It includes 300 credits a month and one free campaign a week, and media generated on the free plan carries a small watermark. Paid plans add credits and remove the watermark, and you can cancel any time.
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- How SpeedRun Social works
Get ahead of the next season
Point it at your website, load the photos worth showing, and clear the week between stops. The free campaign costs nothing and takes no card.