For auto repair shops
Social media posts for auto repair shops
Drivers assume a shop is padding the estimate until they see the work. SpeedRun Social turns what your techs already photograph, the worn rotor, the scan screen, the finished brake job, into a week of posts it writes and schedules, and you approve each one from the counter. The weekly campaign is free.
Free every week: 3 posts, 1 video, 1 cross-post. No card, no trial clock. Free media carries a small watermark.
What it makes for a auto repair shop
Mile High Auto Works
Demo brand
Mile High Auto Works
Demo brand
Mile High Auto Works
Demo brand
Real generator output for Mile High Auto Works, a demo brand we built ourselves to show a trade we have no customer in yet.
Why a auto repair shop's social media goes quiet
Not a discipline problem. A time-of-day problem.
- Half the people reading your estimate are quietly wondering which line item is invented, and nothing on your page answers them.
- The bay is full of proof, seized calipers, belts cracked through, a rotor worn to the ridge, and all of it goes in the scrap bin unphotographed.
- Customers see the waiting room and the invoice. The lift, the scan tool, and the actual work stay invisible.
- A new customer picks a shop off the map listing in the ten minutes after the check engine light comes on.
- Word of mouth built the shop, and word of mouth does not reach anyone who moved to town last year.
What it does for a auto repair shop
Shipped features, described the way they land for your week.
Point it at your shop's website
SpeedRun imports your business details, your colors, and the services you list, so the first drafts talk about brakes, alignments, and diagnostics rather than car care in general.
A free weekly campaign
Three image posts, one short video, and one cross-post every week at no cost. For a shop that is a repair of the week, a clip from the lift, and a cross-post with room to walk through what an estimate line actually pays for.
A quick-lube and a European specialist do not sound alike
Your brand kit holds the tone you use at the counter and the words you use for your own services. Captions come out in that voice, one written per platform, instead of one paragraph pasted everywhere. A shop that fixes everything and a shop that only touches one marque should not read the same.
Built on photos from your own bays
Upload the shot of the worn part next to the new one, or the car up on the lift, and the generated images are built around it. No stock photos of a spotless garage that is not yours.
You read every post before a customer does
Posts wait in an approval queue. Fix a part name, pull a photo that shows a plate, hold a post until the customer has picked the car up, or reject it. Nothing publishes on its own unless you turn on autopilot.
Publishes where drivers actually find a shop
Connect Facebook, Instagram, LinkedIn, X, TikTok, YouTube, Pinterest, Google Business Profile, and Mailchimp. For a repair shop the listing that matters is Google Business Profile, because it sits under the map result a stranded driver taps first.
How to run an auto repair shop's social media
Every step below attacks the same suspicion, the one where the customer is quietly sure the shop is selling work the car does not need.
What you need
- A phone in the service writer's pocket, not in a drawer in the office.
- A rule your techs know: the old part stays on the bench until it is photographed.
- The customer's yes before their car appears on the page. Ask at drop-off.
- One corner of a bay with decent light, because engine bays swallow it.
Photograph the worn part next to its replacement
The pitted rotor beside the new one, the belt cracked through beside the fresh belt. That pair is the whole answer to the upsell question, because a customer can see with their own eyes that the old part was finished.
Film the diagnostic screen, not the engine
An engine bay looks the same broken as fixed. The scan tool readout, the misfire count climbing, the code clearing after the repair, that is where a modern diagnosis becomes visible, and almost no shop ever points a camera at it.
Walk one estimate line on camera
Pick a line customers push back on, a brake job, a coolant flush, an alignment, and show what the money buys: the labor, the parts, the machine doing its pass. A shop that explains its own estimate in public reads as a shop with nothing to hide.
Shoot the car on the lift
From underneath, a car is work: the exhaust run, the suspension, the underside nobody has ever seen of the thing they drive daily. The lift is a stage your customers have never been allowed onto, and a phone shot from under there beats any storefront photo.
Answer the question the counter hears every day
How long an alignment takes, what a check engine light can mean, why the dealer quoted a different number. Each question answered in public is one the service writer does not have to defuse across the counter, and it gets written once instead of daily.
Introduce the tech who did the work
A caption that names which tech did the job, with a first name and a photo of them at their box, turns an invoice into a person. Customers stop assuming the worst about a shop where they can name the person who touched the car.
Common mistakes
- Posting the wall of certifications and nothing else. A plaque is a claim; a worn part beside a new one is evidence.
- Leaving the license plate in frame. A repair is a customer's expense, and the photo does not need their plate in it.
- Only posting when the shop is slow, which is exactly when the bays have the least to show.
- Writing captions in trade shorthand. The customer does not know what a CV axle is, and the caption is where they find out.
- Reposting the parts manufacturer's promo graphics, which tell a driver about a brand of oil and nothing about your shop.
What the free plan gives a auto repair shop
One campaign a week, generated and scheduled, with no card and no trial clock. Media on the free plan carries a small watermark; paid plans remove it.
- 3 image posts
- 1 short video
- 1 cross-post
- 300 credits a month
Questions auto repair shops ask
What should a repair shop actually post?
Proof. The pitted rotor beside the new one, the readout that found the misfire, the car up on the lift, the tech who did the job. You supply a photo and a line about what happened; SpeedRun writes the caption, builds the media, and schedules it.
My customers already think shops oversell. Will posting make that worse?
Ads probably would. Posts that show the failed part, the diagnosis on the screen, and the finished repair do the opposite, because they are evidence rather than persuasion. Every caption passes through your approval queue, so nothing goes out that oversells on your behalf.
Can it post photos with customers' cars in them?
You can post any photo you have the customer's permission to use, and the approval queue is where you check that a plate or a driveway is not in frame. SpeedRun builds the post around the photo you chose; deciding what is fair to publish stays with you.
Does it connect to my shop management system?
No. SpeedRun does not connect to shop management software, your scheduler, or your parts supplier. It reads your website at setup and works from the photos and details you give it, and posts go out when you approve them.
What does the free plan include?
The free plan costs nothing and does not ask for a card. It includes 300 credits a month and one free campaign a week, and media generated on the free plan carries a small watermark. Paid plans add credits and remove the watermark, and you can cancel any time.
Also built for
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- How SpeedRun Social works
Put the bay's proof to work
Point it at your own website, read the week it drafts, and approve posts from the counter. The free plan takes no card and has no trial clock.