Social media ideas for coffee shops

CB

Chicory Bend Coffee

Demo brand

CB

Chicory Bend Coffee

Demo brand

Real generator output for Chicory Bend Coffee, a demo brand we built ourselves to show a trade we have no customer in yet.

→The rush that proves the shop is good ends by half past nine, before anyone could stop to photograph it.
→The seasonal drink gets planned a month out and announced the morning it drops, to people who already ordered.
→Two in the afternoon is dead every day of the week, and the account has never once tried to do anything about it.
→The regulars who carry the place are invisible online. A stranger scrolling the page sees a logo and last spring's menu.
→The best latte art in the neighborhood walks out the door in a lidded cup.

1. 1

   Run the seasonal drink as a drop, not an announcement

   A drink you planned a month ago deserves more than a caption on launch morning. Tease it while the syrup is being tested, name the date, then post the drink itself on day one. The run-up is what fills the first week, and it costs nothing because the planning already happened.

2. 2

   Film the pour, not the finished cup

   A top-down photo of latte art is every cafe's feed. The ten seconds of milk actually going in is yours, shot from the barista's side with the phone propped on the counter. One pour a day fills the video slot for a week, and nobody has to perform.

3. 3

   Aim one post a week at the two o'clock slump

   The dead hours are the only daypart a post can still rescue, because the morning crowd was coming anyway. Publish at one, when offices are deciding on a second coffee, and give the afternoon its own reason: a pastry pairing, a happy hour on espresso drinks, the quiet room itself.

4. 4

   Let the regulars carry the page

   The usual order is a post format no other business has: the drink, the first name, the time of day they appear. Ask at the register, keep track of who said yes, and let a stranger scrolling see that the shop knows its people. That is the thing a chain cannot copy.

5. 5

   Answer the laptop questions where people search them

   Wifi, outlets, seating, whether a meeting can happen at the corner table, what time you close. Each one is a search typed by somebody deciding between you and the chain, and each belongs on your Google Business Profile before it belongs in a caption.

• What should a coffee shop post besides pictures of coffee?

  The day itself. The seasonal drop and its run-up, the afternoon offer, the regular whose usual order has a story, the corner table that fits a meeting. A feed of nothing but cups reads as a menu; the rhythm of the shop is what a stranger actually decides on.

• Can it schedule posts around a seasonal drink launch?

  Yes. You pick the campaign angle and the schedule, so a tease can run the week before the drop and the launch post can land on the morning itself. Every post sits in the approval queue first, and you can move any of them to a different day.

• Does it connect to our POS or loyalty program?

  No. SpeedRun Social does not connect to point-of-sale, loyalty, or ordering systems. It learns the shop from your website at setup and from what you upload, and it generates, schedules, and publishes the posts. Nothing about your register changes.

• Mornings are chaos here. When would anyone do this?

  In the afternoon, which is the point. The generating happens without you, and the job that is left is reading a week of drafts and tapping approve, which fits in the slow stretch after lunch that every coffee shop has.

• What does a coffee shop pay to start?

  The free plan costs nothing and does not ask for a card. It includes 300 credits a month and one free campaign a week, and media generated on the free plan carries a small watermark. Paid plans add credits and remove the watermark, and you can cancel any time.