The demolition sweep.
A slow pan across the room right after demo, before cleanup. The old layers are gone and the framing is bare. Caption: what came out and what the opening revealed. This is the post that starts the story.
Post ideas · General contractors
Social Media Post Ideas for General Contractors
Where does a contractor's page actually come from? The good posts come from a phone pulled out of a pocket for ten seconds while the saw is quiet, mid build. They do not come from a content calendar or a script. This page is about capturing raw material during the work and turning it into posts.
One job hands a contractor a season of raw material in the order it happened: demo, rough-in, inspection, drywall, tile, punch list. The camera only has to be there for ten seconds at a time. This page is about shooting those seconds and turning them into a feed.
Nothing below needs a studio, a tripod, or a marketing hire. It needs a phone on site and a rule for when it comes out.
Shoot during the work, not after it
The raw material is the work itself. Demo day, the rough-in, the green tag on the inspection, the drywall going up, the tile the sub just set. None of it waits for a quiet afternoon, so the phone has to come out while the site is alive. Ten seconds is enough.
Pick one marked doorway per project and shoot every phase from it. Demo from that doorway, rough-in from that doorway, finish from that doorway. The sequence is what tells the story; no single photo, however good, does the same job.
Keep the phone where it can be reached in one motion, not zipped inside a bag. The shot that matters happens in the ten seconds the saw is off and the area is clear. If reaching the phone takes longer than shooting, the post never gets made.
Seven raw clips and photos from the job
Each item below is raw material you already have on site. The post is the clip or photo, plus two sentences of caption.
The green tag.
A close photo of the passed inspection tag on the rough-in. Caption: what the inspector looked at and why the wiring and plumbing inside the wall are the part the client never sees. The least photogenic image on the job is the most reassuring.
Ten seconds of the saw.
A clip of the tile saw or the miter saw running, from a safe distance, nobody mid lift. Caption: what is being cut and where it goes. Process footage from a build is the part strangers actually watch.
The rough-in, wide.
One wide frame of the studs with new plumbing and electrical run, before the drywall closes it. Caption: what is behind that wall now and what it will be doing for the next fifty years.
The insulation wall.
A photo of a freshly insulated wall, batts tight around the boxes. Caption: what this does to the room's temperature and the bill. This is a job photo every client has wondered about and never seen.
The sub's work, credited.
The tile the setter just finished, or the custom built-in the carpenter hung. Caption: name the sub and their company. The credit is free, the sub reposts it, and the readers who follow a good sub are exactly who a contractor wants.
The punch list, the day it clears.
A photo of the punch list with the last item crossed off, or the empty room after the final walkthrough. Caption: what got caught in the last pass and why the list exists. It closes the arc and it is the post a referral gets sent.
Turning the clips into posts
The clip is the post. A ten second clip with two sentences of caption beats a produced video posted a month late, because the raw footage is dated to the phase and the phase is the story. Trim the clip, put the caption under it, and publish it that week.
The caption only has to say what is in frame and why it matters. Name the phase, credit the sub, and leave the estimate conversation for the phone. Do not save every clip for a single edit night that never comes; post the week you did the work.
One folder, one rule. Every crew lead drops the week's photos into the same shared folder before Friday, and the page is built from whatever is in it. The folder is the content calendar; nothing has to be invented.
Where SpeedRun Social fits in
Every idea on this page is something a person can make in an afternoon with a phone. The part a tool can take is the repetitive half: turning the week's jobs and the brand's own voice into drafted captions, images and a short video, on schedule, with you approving each one before it goes out.
A free account includes one campaign a week, every week, which comes to 12 posts, 4 videos and 4 cross-posts a month, plus 300 credits refilled monthly and no credit card.
Questions people ask about this
What does a contractor post in the middle of a long job?
The phase that is happening. Demo week, the rough-in and its inspection, insulation, drywall, tile going up, the punch list. A job that runs a whole season hands you a post every week without inventing anything.
Do I need the homeowner's permission to post?
Get it in writing, and get it early, ideally with the contract. A progress shot is a picture of somebody's home torn open. The exact wording of that permission is between you and your client, and it is not legal advice we can give.
Half the work in my photos is my subs'. Whose page does it go on?
Yours, with the sub named. You ran the job, and the finished room only exists because of the sequence you managed. Credit the tile setter or the electrician in the caption and let their repost carry the project further.
Can these posts be drafted for me?
The clip is the post, so the writing is small: a caption naming the phase and the sub. SpeedRun Social writes captions from a business's own brand kit, and a human approves every post before it publishes. The free plan covers one campaign a week, three posts, one video, and one cross-post, with 300 credits a month that refill, and no credit card.
Turn one week of jobs into one week of posts
One campaign a week is included free, forever, with 300 credits refilled monthly and no credit card. Approval stays on until you switch it off.